Website maintenance is critical to the ongoing success of your website and, therefore, of your company. First, let’s determine what website maintenance is, what it does, and then why you should care about it.

Website maintenance keeps your website running well

Would you purchase a totally new car, fill it up with gas, and then run it until it stops, never take care of it and let it rust, and then just begin anew? Certainly not – you’d take care of your car investment, be it new or used, so it serves you very well throughout its lifetime. In fact, maintenance typically is what makes your car work well and run longer. You’ll fill it up with gasoline, change the oil when recommended, keep it clean with car washes, and obtain any needed maintenance along the way to keep your car running in top shape.

It’s about caring about extending its useful life – you likely care very much about any investment, so each should serve you well and as expected (and provide a good environment to please those along for the ride). It’s very much like that with websites.

Instead of keeping up the many details that altogether form your car, with a website it’s very important to periodically examine the underlying code and applications being used. (You want your car to start correctly as soon as you turn the key, right? Similarly, website visitors want your site to work well from the start and all throughout).

The value of a great web maintenance support team

An efficient website support team will first identify and then classify important code issues, devise a plan to fix any issues in order of importance, and overall ensure optimal website performance. Three main areas of website maintenance include:

  1. Web performance optimization;
  2. Website troubleshooting;
  3. Web security/audit.

Website maintenance means ensuring that pages load correctly and quickly, that links work properly (they can sometimes change), transitions between platforms are smooth, your platforms aren’t under threat – that you have overall peace of mind when working with your site (so your current and potential customers will, too).

When what they see is what they get – and what you’ll get

If you want your customers to have a pleasant website experience, to find what they need, to contact you or purchase from you online, they’ll want to see what they’re getting – and it had better work correctly. With website maintenance, your web maintenance team will work behind the scenes to ensure an optimal website experience. Remember, your potential customers’ first website visits may be a first impression of what you are all about and how well you will serve them. So why risk your site not providing an optimal experience?

At Accunity, we make it a high priority to please your website visitors each and every time, first with an excellent website in appearance and functionality – and then with great ongoing experiences.

Unity of action with web projects that work

Want to attract and retain website visitors with important information in a pleasing, clever way on both desktop and mobile? Let Accunity’s trusted experts show you how to inform, engage, and inspire potential and current customers with web development and branding. Contact Accunity to learn more.

Next blog: web development and eCommerce (come back next week!)

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