Creating a strong brand identity is a necessity for every business, and logo design is one of the most basic elements of branding. A strong logo design takes into consideration all of your company’s brand management strategies to become the basic brand recognition touchpoint in the customer’s mind. More than anything, it is the creative logo design that the customer’s mind registers at a glance and remembers forever.

Businesses are now moving forward with the latest trends in marketing strategies, which prioritize online marketing. Choosing a strong logo design that sets your brand’s digital image apart from the competition is the most fundamental objective of any online marketing campaign.

Accunity understands the strategic role of logo design in today’s highly competitive environment of online businesses, because logo design not only represents your business on your company website, but also represents the brand image on the social media and throughout the boundless pool of the internet.

Color Theory

At Accunity, logo design is not simply about using pretty colors. It’s all about establishing a unique color palette — which businesses determine together with our highly qualified team of logo and graphic designers. Choosing a smart logo design and color palette is greatly important, as both play vital roles in successful branding.

Strong Typography

For Accunity, branding has the principal objective of communicating the right message to the right people. Strong branding strategies also involve typography, which should be considered the basic and most important component of any logo design as it conveys the company’s larger design philosophy in the form of type.

Simplicity

Accunity believes that logo design should always be simple and self explanatory. In order for a custom logo design to be successful, it must relate countless words and brand ideas with one simple and beautiful image.

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