WordPress and Magento go together like bread and butter. One forms a solid, popular CMS; the other adds just the right flavor. Together, the mix can provide your website with the just the right value: ease-of-use and cart functionality.

The WordPress CMS

Let’s first begin with a CMS, or “content management system.” In simple terms, CMS is a computer application that allows users to format, organize, modify, edit, and publish desired content. WordPress, the popular CMS used for this and by many companies, is designed to provide much versatility and flexibility to create any type of website.

WordPress is user-friendly. The WordPress CMS is often chosen because it is relatively easy for clients to navigate and use to add and modify desired content. In particular, clients may make simple page changes after the initial setup with little effort and without needing the assistance of a developer.  WordPress has a wide range of themes and plugins that can increase its functionality and value for you. The site is managed by an admin control panel that makes it easy for a user to accomplish a desired task.

What is Magento?

Magento is an e-commerce platform built on open source technology that provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.

Within the WordPress CMS, Magento makes a great choice for a wholesale company. Because this cart is an open source CMS, numerous extensions can be integrated into your site. The same webssite can accommodate multiple stores and customer groups (very handy).

It can mean having great reporting features, such as knowing what products are searched for more often. Or, you can integrate your store with Google Analytics. Plus, when you have thousands of products to manage, you can add, edit or remove products from your website using a spreadsheet. In addition to popular payment gateways like PayPal, Authorize.net and 2Checkout, you can create custom URLs, build a sitemap, and include meta-tags. If you’re seeking an enterprise class e-commerce platform, then Magento is an excellent choice.

What to do, what to do…

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