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If you’re on the lookout for the best SEO tools to use in 2018, then you definitely love this updated guide!

We’ve gone through, personally tested and combined reviews from these following top SEO based sites: Backlinko, Hubspot, Oberlo, Tech Radar, Growth Funnel, SEO for Growth, and SEO Hacker.

You won’t need to try all these tools, you’ll just need to figure out which ones work for you best.

1. Ahrefs

 

Used For: Research and Analysis

Pricing: Freemium

More than thousands of online marketers, small business owners, and CEO’s prefer to use Ahrefs over all the SEO tools out there to help them improve their overall search rankings.

Their Site Explorer is ranked the best amongst backlink analysis tools with an additional content explorer that searches the web for the most popular content, based on your defined keyword and topic.

2. SEM Rush

 

Used For: Keyword and Competitor Research

Pricing: Freemium

SEM Rush has taken competitor research to a whole different level over the past couple of years.

Digital Strategist Robbie Richards highlights the best parts about SEM Rush, is their ability to use more than 20 ways to research your competitors – calling it stealth tactics.

Where you’ll be able to find your competitors best content, keywords, backlinks and much more! It’s also a great tool to use for PPC and paid traffic.

3. SEOquake

 

Used For: Competitor Research

Pricing: FREE!
SEOquake is quite similar to the MozBar, with it being a browser-based extension. Except SEOquake has the ability to pull up more of the pages data than MozBar can.

The types of metrics the browser extension shows are:
• Google Index
• SEM Rush Rank
• Alexa Rank
• Domain Age
• The number of External Links.
• And much more

4. MOZ Pro

 

Used For: Competitor Research

Pricing: FREE!

Moz is an all-in-one suite of SEO tools. It has the tools to help you from targeting the right keywords to use to creating custom based reports. Moz Pro helps remove all the complexities that come along when doing SEO.

We’ve listed out the highlights of this tool for you below:

• Understand your visitors (keyword volume & difficulty metrics)
• Understand your visitors (tracking local and national searches)
• Optimize your pages (prioritized recommendations to improve page optimization)
• Find link opportunities (page authority, domain authority, and spam score)
• Create custom reports (customized PDF reports with drag-and-drop modules and annotations)

5. Majestic SEO Tools

 

Used For: Link Building and Backlink Reporting

Pricing: Freemium

Moz is an all-in-one suite of SEO tools. It has the tools to help you from targeting the right keywords to use to creating custom based reports. Moz Pro helps remove all the complexities that come along when doing SEO.

We’ve listed out the highlights of this tool for you below:

• Understand your visitors (keyword volume & difficulty metrics)
• Understand your visitors (tracking local and national searches)
• Optimize your pages (prioritized recommendations to improve page optimization)
• Find link opportunities (page authority, domain authority, and spam score)
• Create custom reports (customized PDF reports with drag-and-drop modules and annotations)

6. KWFinder

 

Used For: Keyword Research and Analysis

Pricing: Freemium

KWFinder is an easy-to-use keyword research tool that puts front all the perfect keywords ideas from finding keywords that you can easily rank for, revealing keywords that your competitors are missing out on, getting exact search volumes on close variant keywords, to the ability of narrowing down your keyword research to a city level.

The highlights of tools have been listed out below:

• Organize keywords with keyword lists
• Import keywords you want to analyze
• SERP analysis and SEO metrics
• Search trends and keyword metrics
• Localized results for local keywords
• Find hidden long tail keywords

7. SpyFu

 

Used For: Competitor Keyword Research

Pricing: Freemium

SpyFu assists in revealing your most successful competitors search marketing secret formula – allowing you to search and see every place a domain shows up on Google: every keyword they’ve bought off of Adwords, every ad variation in the previous 12 years and every organic rank.

We’ve listed out the highlights of this tool for you below:
• PPC Competitor Research
• SEO Competitor Research
• Keyword Research Tools
• Domain Leads and Top Lists

8. Screaming Frog

 

Used For: Competitor Keyword Research

Pricing: Freemium

The Screaming Frog SEO Spider is a flexible and powerful site crawler, that’s able to crawl both very large sites to small sites efficiently, with the ability to analyze the results in real-time. It collects key onsite data that allows SEO’s to make informed decisions based on the key gatherings.
The highlights of tools have been listed out below:
• Discover Duplicate Content
• Analyze Page Titles & Meta Data
• Audit Redirects
• Find Broken Links
• Generate XML Sitemaps
• Review Robots & Directives
• Integrate with Google Analytics

9. Serpstat

 

Used For: Content Marketing, SEO & PPC

Pricing: Paid

Serpstat helps you optimized your SEO, Content Marketing and PPC campaigns, being known as a all-in-one digital growth hacking tool.

The key features of Serpstat have been listed out below:
• Determine the value of keywords
• Gather keywords for PPC and SEO Campaigns
• Find Long-tail keywords
• Find keyword variations and search suggestions
• Check your webpages’ relevance
• Show you what pages are ranking in search results for a specified keyword
• Discover international data
• Analyze keyword trends

10. Seobility

 

Used For: SEO Audit

Pricing: Freemium

Seobility helps you find out all the good and bad things that are affecting your websites overall SEO optimization.

The 4 major tools and features have been listed out below:
• Keyword Check
• SEO Comparison
• Ranking Check
• SEO Check