Sometimes a part of custom website development includes building an online store. The right ecommerce developer will ask about all your plans – long-term and short-term – because your website is a serious investment. If you only have a few products to sell, then having a simplistic eCart makes better sense. Likewise, if you expect to sell hundreds or even thousands of products, it’s better to plan early rather than later.

It’s important to note that the features outlined in each description you see below can apply to any cart. That means cart you choose can be customized to your specification. Plus, with such a multitude of customizations, the possibilities of what you can do with your store are endless. They even include additional features not listed below like product review/ratings, printable invoices, ‘related product’ promos, coupon systems and sales reports. However, if you’d like to find out more about shopping cart web development, contact us at Accunity.


While any store can benefit from Magento, it’s a great choice for a wholesale company. You can have multiple stores and customer groups within the same website. But keep in mind, as with all of these carts, it’s an open source CMS so numerous extensions can be integrated into your site. This might include great reporting features, like knowing what products are searched more often or integrating your store with Google Analytics. Plus, when you have thousands of products to manage, you can add, edit or remove products from your website using a spread sheet. In addition to popular payment gateways like PayPal, and 2Checkout, you can create custom URL’s, build a sitemap and include meta-tags. If you’re seeking an enterprise class eCommerce platform, then Magento is worth considering.


OpenCart is a great choice for something fast and flexible. Plus, since this open source platform has nearly 14K extensions that can be added, you can literally ‘do it all’ while still staying rather simple. Adding categories and products is a snap for most stores, after some training with your developer on how to navigate tasks. However, it’s robust enough to handle thousands of products, including digital goods. As with all the other cart options listed here, you can set multiple languages and currencies for international selling. OpenCart website development is also appealing because it offers quick, market UI features, like slideshows, carousels and social media ‘share’ features. For those just starting an online business, many developers suggest OpenCart as a smart investment; however, it can be a popular choice for established stores too.


Created for SMB’s (Small to Mid-Sized Businesses), Prestashop is one of the popular choices for eCart solutions. Developed in PHP, some critics feel it offers a lower learning curve than Magento. And like the other carts listed here, Prestashop is popular because it also provides tons of extensions and features like allowing you to create search engine friendly URLs for SEO purposes or visitor / sales tracking. Prestashop also has the ability to integrate with other third party tools like Amazon Marketplace, PayPal Pro, Facebook, etc. Prestashop developers like it since it loads fast and you can customize your store the way you want. That means if you decide to update your site theme, making the cart match the new update won’t involve months of waiting.


WooCommerce is often the way to go if you have a WordPress website. This eCommerce plugin is great for business startups since it’s so easy-to-use, particularly if you’re already familiar with WordPress. Many developers point to the fact it provides basic reporting via the dashboard and integrates easily with Google Analytics. Thanks to WooCommerce web development, you can literally sell anything. It can be physical goods but also virtual goods, downloadable and affiliate/external products. Plus, since the fully functioning store can integrate with a blog, you can use social media to sell your goods / services. The other features that appear in other carts mentioned here can also work with WooCommerce too since an abundance of extensions can be incorporated into your site.


VirtueMart is designed specifically for a Joomla CMS site. It’s limitless since you can have a boundless number of products, categories and subcategories. Plus, those products can be assigned to multiple categories if it fits more than one description. However, using extensions might require a little extra training with your VirtueMart developers. You can view statistics such as new orders, active products, etc. Products can even include downloadable goods like mp3’s, software, videos, etc. There are also customer benefits too, like shipping choices, social share buttons or automatic notification when a product is back in stock. As with the other carts listed above, thanks to an ample list of extensions, your site can include any type of store features you desire.

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