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It’s becomingly increasingly common for businesses across the nation to host their mobile apps in the cloud. It is exceedingly obvious that businesses of all calibres have recognized the advantages of storing their data in the cloud. In fact, just three short years ago, the estimated spend on global cloud services exceeded $180 billion and have experienced upward trends ever since.

Considering that giants like Netflix, Newsweek and LinkedIn have all elected to host their mobile apps in the cloud, it is clear that this is the technology to watch. Why has cloud hosting gained so much traction in modern business circles? Here are 10 reasons why your business needs to host it’s mobile apps in the cloud.

1. Reduced Spending: By turning to the cloud to host their mobile applications, businesses completely remove the need to purchase – and then to maintain – expensed on-premise hardware. Much of these savings are seen through increases in operating efficiencies as time that would have previously been spent on standard upgrades or preventative maintenance can now me allocated to other functions like app development.

2. Increases in Efficiency: Following efficiency trends, removing bulky premise-based equipment also means removing the need to employ dedicated IT staff to manage a physical server – leaving it to the experts to handle offsite.

3. Interoperability: Previously, utilizing your own server to host your mobile apps may have results in serious compatibility issues. Now, instead of limiting your app development to match the capabilities of your server, you can focus on the benefits of heightened interoperability gained by having access to highly advanced server technology.

4. Reliability: As anyone who has ever had to maintain their own server has found, there is a tremendous risk for downtime, whether this comes from hard drive issues, CPU issues or some other fault – if your server does not work, neither do your mobile apps. Choosing to host in the cloud means 99.999% uptime ensuring that your data is always available.

5. Increased Speed: As businesses scale, so does their need for increased bandwidth, speed and storage capabilities. Businesses who are not working with a dedicated host would be required to invest in costly server upgrades, and might also run the risk of not mobile apps not being available during the upgrade – not the case with cloud services.

6. Trial Runs: Purchasing and installing a physical server does not often allow for a trial run period to explore whether or not the server is capable of meeting all of the demands of the business. Services run in the cloud, on the other hand, can easily be trialed to make sure the best service is being received all the time.

7. Support: Typically, in cloud hosting, round-the-clock technical support comes standard with every service option. Unlike physical servers that are maintained by internal employees.

8. Scalability: As mentioned earlier, as a business grows, their server must scale with it. This is not always possible for premise-based servers. Servers hosted in the cloud, however, can scale easily and without service interruption.

9. Data and Analytics: There are many reasons why businesses might want to track employee data and their data usage, however, organizing this information can be cumbersome. When data is stored in the cloud, it is virtually accessible from anywhere.

10. Security: Businesses have access to a ton of personal and confidential information and keeping this data safeguarded is top priority. Preventing data breaches – and backing up data – on a physical server is time consuming and often difficult. Servers hosted in the cloud, and managed by experienced professionals, utilize some of the best security protocols available and add layers of protection that physical servers simply cannot offer.

Hosting in the cloud makes so much sense for modern businesses. Smaller businesses benefit from having easy access to front-running technology and technical experts, and larger businesses benefit from secure and scalable servers that grow with them – not against them.