The holidays are coming, and soon. It’s time for your business to plan on making a splash on Black Friday and Small Business Saturday.

The value of Black Friday

According to The History Channel, the term “Black Friday” was first applied to the financial crisis resulting from gold purchasing and selling actions of two Wall Street financiers. They drove prices very high, resulting in the 1869 crash of the gold market and its subsequent effect on the nation’s business people, including farmers.

When it comes to financials, being in the black – making a profit – remains a goal today over being in the red with financial deficits. Here in the U.S. on the day after Thanksgiving, Black Friday is synonymous with obtaining great deals at the start of the main holiday shopping season. In 2016, Black Friday is on November 25. Is there something you can do to promote your business, to encourage customers?

Aware of Small Business Saturday?

Small Business Saturday this year is on Novmber 26 (always the day after Black Friday). While many associate it with smaller neighborhood events (and it can be that, especially with brick-and-mortar stores), it’s really about a sense of community. Especially if you are a small-to-medium-sized business, it’s about making connections with people – typically, the same people who purchase from your company.

What is your company doing to build a sense of community with your customers, your prospective customers? Are prospective customers aware of you and your offerings? These days, many look to appealing websites with visual appeal, functionality that works well, and information that is clear and inspirational to provide what is wanted when making purchasing decisions. What is the condition of your website? Have you identified who your company really is and what it can do for a customer to provide value? Do you make it easy for people to purchase from you?

Making technology complement your company

Take a look at your website – a really good look – from the perspective of a potential customer. Better yet, try finding someone to look who is unfamiliar with your company, and sit that person in front of a computer to check it out and make comments. (You may be surprised about what you’ll learn). The best deal will be for you to discover and then address any issues, such as website appearance, content, and functionality. Does it all work? If not, be sure to make great changes to address your needs that will certainly include remaining within budget. It’s important to land in the black!

Unity of action with web projects that work

Want to attract and retain website visitors with important information in a pleasing, clever way on both desktop and mobile? Let Accunity’s trusted experts show you how to inform, engage, and inspire potential and current customers with web development and branding from our Dallas Web Development company that provides value nationwide. Contact Accunity to learn more.

Next blog: Time Now to Focus on 2017 Planning, Budgeting (…come back next week!)

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