We Do Things A Little Differently
We create authentic brand stories
Branding Strategy Solutions
Agile Methodology. Collaborative Ideation. Proven Results.
Weâ€™ll begin our brand strategy process by taking a crash course in your business. From its origins through its competitive victories to its current challenges we want to know it all.
On our next stop in the brand strategy process, weâ€™ll line up everything weâ€™ve learned about your business and compare you to your competitors. In other words, weâ€™ll assess the landscape.
You think you need to be on TV. Your logo is really colorful and you have a killer original brand mascot. But, your business tends to only interest a very specialized target market. You see the problem? Not every medium is appropriate for every product, service or company. During this step in the brand strategy process, we take what we want to say (your Vibrant Brand Personality) and determine how and where itâ€™ll best reach your audience.
Itâ€™s finally hereâ€“the step in the brand strategy process where we unleash the creatives! The million-dollar question after all the caffeinated creatives execute their best work, no matter the budget: is if its working? Even in the age of social media and viral marketing, brands donâ€™t â€śhappenâ€ť overnight. Likewise for booming sales. Once we launch, our road trip isnâ€™t over. We keep a close eye on all the marketing activity and gauge whatâ€™s taking hold, whatâ€™s not and where we can enhance.