Most High Growth Businesses Go Through a Website Redesign Every 1-3 Three Years


A key to growing your business is in your website design. So, it’s important to discover how to unlock the features of your website design that will help you to be found. So how do you find out whether your website design works well for your business? At a high level, you know your website needs some serious work if:

  • lead generation is poor
  • the first impression is bad and presents as unprofessional or outdated
  • the messaging and value proposition is illogical or out of syntax
  • you require a developer to make simple tweaks to text and images
  • your site is invisible and cannot be found in a simple, branded search

You likely know what is said about first impressions, right? Well, first impressions really matter when it comes to websites, which is why having a pleasing, creative, and functional website design is vital. It’s vital for a user to find your company, to be pleased with your offerings, and to easily navigate around your website to find what is desired. If all is not there, guess what? It is highly likely that this web surfer will find his/her way to your direct competitor. Today’s websites have to load fast, be mobile responsive, and tell a great story about the product or service that you offer and how it adds value to your buyer.

To many people, your website design is actually be viewed as “being your company.” If a first impression is a website and not a person, what message is being conveyed? How does yours look? How do you want your website to look? These questions apply to prospective employees and customers alike.

Basic elements of web design

Your website development company needs (as in, needs and not hopes to have at some point) expertise and experience to comprise:

  • Web interface design
  • Front-end development
  • Responsive web design

Each element is rather complex, but all should not be complex for an experienced and savvy website development company. You do what you do best, and it is the job of your website development company to create a website that is right for you. Oh, and one more thing…

The Working Relationship

Your website development company needs to have expertise and experience. But beyond that, you should be comfortable with the working relationships of those with whom you work. Is your website developer (as a person) responsive? Knowledgeable? Creative? Understanding? Clear? Accessible? While we’re talking about a technical product, it’s really the humans who will make it happen. The working relationship needs to be comfortable.

Unity of action with web projects that work

Want to attract and retain website visitors with important information in a pleasing, clever way on both desktop and mobile? Let Accunity’s trusted experts show you how to inform, engage, and inspire potential and current customers with web development, branding, and web hosting. Contact Accunity to learn more.