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Only a few years have dramatically changed the dynamics of the worldwide usage of the Internet. Analysts observed a significant increase in the number of mobile users across the globe. Mass manufacturing and brilliant marketing strategies account for just one side of the picture; what primarily drives this huge demand is actually the ease of accessing everything from mobile devices in spite of the various security threats in mobile technology.

Most of us don’t look at the big picture in which every one of us is a contributor and actually consuming a total of 18 Exabyte of Bandwidth globally this year, where one Exabyte is equal to one billion gigabyte of bandwidth. And that’s not stopping at all. Smartphones have become the largest variable for driving Internet users to switch onto the mobile platform. Let us identify the major constituents of mobile technology and their upcoming impact.

More Mobile Devices and Applications that generate mobile traffic

Now we already understand when we talk about mobile devices and apps. Since a greater portion of the total number of Internet users switched onto the mobile platform, while having a mobile version of the website, businesses have started providing brilliant apps to their customers.

In addition, businesses greatly engaged in online sales and transactions have provided their users with brilliant cross platform compatible mobile apps. Mobile apps bring users the best level of security, performance, and convenience when purchasing a product or booking a flight becomes just a tap away.

3G/4G Mobile Networks

In the beginning, smartphones and tablets had a handful of differences. Now, with manufacturers’ strategic business development approaches and users’ indefinite demands, smartphones and many of the tablets now come with a 3G or 4G feature allowing users to keep their communication and engagement always on the go.

Smartphones as compared to tablets specifically account greater for consuming the largest portion of the bandwidth that ran across the globe. From social media engagement up to making video calls and accessing multimedia directly, Internet users tend to stay more on mobile devices as compared to any other computing platform.

Luxury meets Convenience

Apart from the various technical aspects and benefits that mobile users get, these on the other hand have been adopted by the world with a common perception of having the most fantastic gadget that has a lot more style and convenience to connect, listen, watch, play, and share across the globe.

Influential Marketing

Recently researchers identified that 40% of Internet users have completely shifted onto the mobile platform, resulting in a total of 4.1 billion mobile users across the world. From accessing social media on mobile devices, to lively connecting with various social circles, up to staying updated with their most favorite brands, users find it the easiest way to keep it on the go.

On the other hand, social media is not just limited to individual users. Platforms such as Facebook have a large scale of user engagement for businesses all over the world.

Through brilliant integration of social media marketing, businesses have reached unexpected success rates, where Facebook accounts for the biggest contribution in introducing a new market segment for marketers to focus on.

Growing Customer Demands

Latest market surveys and demand analyses suggest that manufacturers have planned to introduce more product releases driven by mobile users’ dynamic needs and demands for greater possibilities.

Following such kind of demands, we are already near to developing a common perception stating that what we are currently being offered is just unbelievable, such as Apple’s Home and Health Kits.

What’s next?

At the start, we made a better understanding of what an Exabyte is and how much the world as a whole consumed this year, where a recent research report by Cisco, the world’s largest networking gear manufacturer, concludes that by 2018 the global mobile data traffic seems to touch a massive 190 Exabyte of bandwidth consumption.

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