There is no denying that mobile marketing helps businesses connect with their target audience. Despite widespread adoption, many companies are uncertain of how to leverage mobile marketing and they are behind when it comes to utilizing mobile apps. Companies are generally inexperienced and therefore a lack of confidence poses mobile marketing as a riskier investment than others.
The fact is that effective mobile marketing strategies and well-executed tactics are delivering extremely high ROI. Smartphones and tablets have dramatically changed the buying patterns of our customers and marketers are taking notice. A lot of new value is being created by mobile devices and mobile apps allow companies an enormous opportunity to better connect with their potential customers. In todayâ€™s market, it is easy to observe that most people carry a smartphone with them. In fact, the majority of the population does and as of January 2017 Pew Research measured that 77% of Americans own a smartphone and over half own a smart device like an iPad. Depending on your business model, it is very possible that your target customer uses smartphones to a much higher degree.
The fact is that effective mobile marketing allows you to better connect with your target. It allows you to be in context and relevant to your buyer when your value proposition is most compelling. The result of this is a greater return on investment from your marketing budget.
To expand on the topic of ROI as it applies to mobile marketing, letâ€™s get into 15 mobile marketing statistics that will amaze you:
- According to the Mobile Marketing Association Asia, 2011- 5.1 billion out of 7 billion people all over the own a mobile phone. But only 4.2 billion own a toothbrush.
- According to CTIA, 2011- It takes on an average of 90 minutes for a person to respond to an email. But just 90 seconds to respond to a mobile text.
- According to Mobile Marketer, 2012- Usually mobile coupons are recharged ten times the rate of the traditional coupons.
- According to Morgan Stanley, 2012- 91% of the people using phones are seen to keep their phones at a short distance 24 hours a day and seven days a week.
- According to Unisys, 2012- An average person takes 26 hours to report for a lost wallet whereas it takes only 68 minutes for them to report for a lost phone.
- According to Forsee, 2013- There are 62% out of the 70% holiday shoppers who use the storeâ€™s mobile app or website.
- According to Point Inside, 2013- Retailers produce five times more consumer engagement with the help of mobile apps.
- According to Ad Media Partners, 2013- Consumer spending time using marketing apps percentage: 27% spend time on the retailerâ€™s mobile apps, 20% use online marketing apps, 17% utilize assistant apps in purchasing, 14% use the price comparing apps, and 135 use the daily deal apps.
- According to Flurry, 2013- Consumers spent six times more time on retailerâ€™s mobile apps in 2013 than what they did in 2012.
- According to Flurry, 2012- Consumers spend the same amount of time on mobile apps as they spend watching TV. They spend 127 minutes per day using apps while they spend 168 minutes per day watching television.
- According to comScore, 2012- Out of 5 consumers, four are spending time using smartphones.
- According to Prosper Mobile Insights, 2012- Around 25% of consumers shop online with the help of mobile rather than laptop or desktop.
- According to comScore, 2012- There are around 33% smartphone users who share their location with a retailer through a retail app.
- According to Wave Collapse, 2012- 93% of consumers using mobile apps have psychically been to a store and made a purchase. This is in comparison to 84% of consumers who donâ€™t use mobile apps.
- According to the Luxury Institute, 2012- Around 64% of avid mobile apps users say that they prefer brands with mobile apps store than those without that.
If you really consider this long list of statistics, take a moment to think about the impact that a mobile app may have on your overall marketing organization. Given their widespread adoption and increasingly high consumer expectations, a strong mobile marketing strategy will often result in accelerated revenue and reduced operating costs.