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The term ‘Big Data’ was coined to signify the tremendous amount of information that enterprises gather on a daily basis. With the compilation of this massive collection of data also came the development of more modern methods for analyzing and using the information collected.

As a result, there have been significant improvements in the capabilities of businesses refining their operations and marketing initiatives. Improvements so immense that businesses choosing not to harness the advantages of big data analytics will undoubtedly fall behind the competition.

Simply put, big data is the future of enterprise mobility.

Information Influx

Enterprise mobility is the guiding principle behind the existence of big data, and it has much to gain. Millions of mobile devices are used in the business world, whether that use comes from BYOD or company sponsored plans, and millions of more devices are owned for personal use – data streaming presents businesses with insight into the everyday activity of their customers and employees.

Consider a trucking or logistics company, for example, they may utilize an enterprise mobility app to track the location of the mobile devices of their workforce, and receive regular updates every couple of seconds. Now consider the the insight and increases in efficiency that the company would gain from using this information to augment their routes or scheduling.

Big Data Analytics

Big data analytics deliver massive ROI and such a positive impact that most businesses would be foolish to not consider it as part of their strategic plan. Monitoring mobile devices, and developing progressive mobile apps allow businesses to benefit from information – information that can be used to not only improve efficiencies and increase the bottom line capabilities of the business, but also to enhance the customer experience and create a more positive working environment.

Promoting Innovation

The most successful businesses recognize the value in innovation. Innovation can be pushed forward by big data analysis. This, in turn, enables the development of new solutions to problems that might have previously gone undetected. This allows for the creation of operational improvements that may have not been considered otherwise.