How to Use PPC for Small Businesses



Business is cutthroat, whether you’re running a small or large business. However, small businesses are at a disadvantage, usually because they lack the funds and resources to achieve the same visibility as their larger competitors.

Nonetheless, pay-per-click campaigns are for everyone, despite the size of your business. With the right approach, you can direct meaningful leads to your website for conversion.

Therefore, if you’re running a small business that desperately needs to generate more sales, you’ve come to the right place. Accunity of the best PPC companies in the country.

Continue reading to learn more about how you can use PPC for your small business.

Pick the Right Keywords

PPC is almost like search engine optimization (SEO). If you don’t select the right keywords, you’ll be wasting your hard-earned money and time. With that said, what are you doing to ensure that you are picking the right keywords? 

It isn’t enough to always pick high-volume keywords. These are competitive keywords that most of your competitors are using. Instead, try experimenting with long-tail keywords that will help your visibility for more searches on more digital platforms, including smart speakers.

The more diversified your keyword usage is, the better the results you’ll receive.

Stay Organized

Your PPC campaign may use hundreds of keywords at a time. With that said, you should create a system that organizes these keywords so you can distinguish each search term you have.

If you’re lacking creativity, then you should create a spreadsheet to collect all of the keywords you’re using. This will help you deliver precise experiments that will lead to enhanced campaign results.

Much like cleaning your home, staying organized is pivotal. Make sure that your PPC campaign is organized so you can reap all of the benefits of a successful campaign.

Write Ad Copy That Converts

Building an ad is only half the battle. Creating an ad copy that converts qualified leads is the most important step. Realistically, there are several ads online. Having your ad stand out is an important part of increasing your website conversions.

Ad copy works best when it’s written succinctly, persuasively, and with emotion. Therefore, if you want to build the best ad, you should perform tests on ad copy samples that actually work.

Split tests will help you to decipher the top result that will work, without wasting a lot of your hard-earned money and time. 

Plan Your Ad Budget Wisely

It can be easy to grow discouraged when your PPC campaign is going the way you want it to. This is why it’s essential to have an Ad budget in place. By doing so, you can set goals and compare them to your ad budget.

If your campaign isn’t going well and you’re not spending a lot of money, then it’s reasonable that you need to perform more experimentation to get the results you want. Otherwise, you need to contact a PPC expert to optimize your budget to achieve meaningful results.

Start Your PPC Campaign Today!

Do you want to start your own PPC campaign? If so, give us a call at 972-464-2797 or visit Accunity to learn more about how we can help you. 

Not big on reading? That’s okay. Watch “How to Use PPC for Small Businesses”.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.