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Over the last decade, the popularity of enterprise and consumer-based mobile apps have been on a steady incline. Google Play and other app stores that once only housed a handful of apps now have an inventory of millions of apps spanning many different topics and industries and new ones arrive on a daily basis.

As a result of continued growth and increasing popularity, there has also been an increase in the available mobile platforms created to house all of the apps that developers and anyone with a keen interest in app development are creating. The more popular platforms include Android, iPhone, BlackBerry, Symbian and Windows Mobile.

For anyone considering developing their first enterprise mobile app, deciding the best mobile platform to build their app around might be daunting. In order to help you to streamline the list and decide which option is most likely to deliver the best results, here are a few tips to help you decide the best mobile platform for your enterprise app.

Know Your Target Market

One of the most important factors to consider when determining which mobile platform is right for your app is your audience. For example, if you are looking to target a widespread market and have no limitations or restrictions on the users that will be downloading your app, you may find the best results sticking with the most popular platforms – like Android and iPhone.

Apps for private use, for example ‘only for employees’, might be better suited for smaller or private platforms.

Focus on Your Must Have Feature Sets

Another thing to consider when deciding which platform will deliver the best results is the types of feature sets that you need to have inside your business app. Certain technology might work best on more advanced platforms, whereas others might not support it at all.

It might be wise to create a flowchart or listing of all of the ‘must have’ features and reference this list when researching potential platforms.

Be Future Ready

The future of mobility is always growing. In order to keep pace, and not to become redundant before you even get started, you will want to consider the long-term goals of your mobile app. Consider the fact that BlackBerry was once the leader in all things business mobile and they’ve phased out quite rapidly in recent years. Choose a platform that you feel will be able to grow with you – and support your goals over the long-term.

What do you feel is the most important thing to consider when determining the best mobile platform for your business app? Will your app be available to the public, or only for internal employees?