Why a Mobile App Makes Good Business Sense
If you have even a novice understanding of the principles of digital marketing, you likely understand that you need a mobile marketing platform. Ideally, you’ve taken steps to ensure that your business has a website that is responsive – unfortunately, in today’s …
Using Video Clips to Boost App Downloads
On the off chance that you have developed an app for something outside of internal business needs, like improving operational efficiencies or facilitating sales developments, than it would benefit you to know that all but 30% of downloads from tradition users of …
Customer Loyalty – Why You Should Make it a Priority!
The success of a business mobile app is measured in many different ways. For some companies, nothing is more important than conversion rates or increasing the number of customers who make a purchase. For others, unique app views are paramount because it …
The Latest Trend In 6 Mobile App Features You Need
A lot goes into developing a robust mobile app. Complex issues, like analytics and security, take a lot of time and resources. But, most of the time, it’s the less complex things that are what truly make a great functioning app. There …
Reach Your Target Audience: Focus on Cross-Platform App Development
Want to Reach Your Audience? Focus on Cross-Platform App Development! Do you know your target market? Have you taken steps to ensure that you are marketing to the demographics of your audience? Who are you speaking to; Baby-Boomers? Gen-X? Perhaps you even …
Mobile App vs Mobile Optimized Website: Which Ones Best?
Worldwide, the growth of smartphones has been on an upward trend, and it doesn’t appear to be slowing down any time soon. Mobile phone users everywhere are exposed to digital marketing material all day long. On a mobile platform, that marketing material …
Know Your Target Audience: The Key to App Design & Development
“The true success of your mobile app design & development comes from knowing who your target audience is, what their habits or patterns are, and what they expect from a mobile experience.” There are a number of things to consider when trying …
4 Steps to Identify Your Target Audience
What is the target audience? A target audience can be defined as a particular group of people that can be interested in the products any firm has to offer. Why is Identifying Your Target Audience Important? At the end of the day, …
6 of the Most Common App Design Mistakes
You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits. Unfortunately, in the rush …
How to Write Catchy Headlines & Blog Titles
It’s one thing to write great content, but it’s another thing to get it to read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in an email, …
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