What You Should Know about the Magento eCommerce Platform

Magento vs. Shopify vs. ROTW


Ecommerce is fast becoming the prominent form of shopping for consumers and it has spawned a whole host of platforms on which people can build their online businesses. Among all of the ecommerce platforms available, Magento CMS has become a brand known for its top quality systems.

It’s the Second Most Popular eCommerce Platform

HostingTribunal found that Magento is one of the most popular content management systems for online shops worldwide, with projected sales growth of $224 billion USD by 2020. Currently, Magento powers 1 percent of the 1.5 billion websites on the internet and hosts more than 250,000 merchants worldwide. In its infancy, Magento has taken hold of 12 percent of the global ecommerce sites, which means that it has overtaken the incredibly popular Shopify, which holds just 8 percent, and sits just behind WooCommerce, which accounts for 18 percent.

Magento is Made For eCommerce

The figures don’t lie, and there’s a reason for that. Magento is to ecommerce as a pea is to a pod. Magento was developed specifically for ecommerce websites; the platform facilitates all the functions and aspects of any successful online platform. Magento offers businesses a complete ecommerce solution, including web design features and a myriad of templates to allure an audience.

Magento is a Versatile Platform

Magento is particularly well known for its back-end administration interface. On the interface, business-owners are able to add-on and implement various tools and services that can be used to modify the content and appearance of their online stores. Having access to tools and services allows ecommerce sites to re-arrange and edit their large brochures of stock with both ease and efficiency.

SEO Optimization for eCommerce

Magento appeals to many business owners as it greatly assists during the web design phase. In fact, the platform helps you to optimize your website for search engines. The platform features URL structure and rewrites, XML sitemaps, tags, and descriptions. All of these features make your website to rank higher on search engines. The higher your ecommerce store ranks, the more likely potential customers will find your brand, and the more sales you will make.

Excellent Payment Facilities

Magento places emphasis on the customer experience. The platform has now implemented international payments, which are processed both safely and quickly, allowing businesses to truly globalize. The move from local to global vastly improves a business’s scope and opens the door to new markets.

High Performing Websites

By that, I mean to say that the performance of the Magento ecommerce platform is excellent. When the platform is paired with other technologies, like Varnish and optimized databases, Magento is able to handle all of an ecommerce business’s running requirements. The page load time as well as other dynamic and static operations on this platform are second-to-none.

The various facts that we have presented to you today, are just a very small selection of the excellent qualities that Magento CMS offers potential ecommerce business owners. Developers and ecommerce merchants alike love Magento because it is a flexible and versatile platform which accommodates almost every need that a client or merchant could need.

So let’s get the ball rolling. At Accunity, our technology and business experts can help you through each stage of the process. As a full service digital agency, we also provide digital support services such as digital marketing and strategic IT consulting. If you’re ready to jumpstart your business, contact us today to see what we can do for you.

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