What is Voice Search
Expert Tips for Voice Search
With consumers rapidly purchasing smart speakers to engage in voice search, the current tides of digital marketing should be altered. Be that as it may, marketers will have to evolve to integrate this trend into their marketing strategies.
Are you ready to adapt your marketing strategy to voice search? If so, how familiar are you with voice search in the first place? Let’s discuss voice search and its massive impact on digital marketing.
What is Voice Search?
Voice search is the process of using one’s voice to search for a query on a search engine. With a smart speaker as a conduit, people can leverage voice search to ask questions, find local businesses, and shop for online products using their voice instead of typing a query.
Google, Amazon, and Apple all allow their users to conduct voice searches. The reason that people are navigating toward this trend is that voice search is convenient and doesn’t require the use of hands or fingers.
People can conduct a voice search while sitting in a barber’s chair or while cooking. This is why smart speaker sales are growing with each year.
Why Does Voice Search Matter?
Granted, voice search may be more convenient than traditional search? Nonetheless, why does it matter in the grand scheme of digital marketing? The answer is simple. Voice search matters because it’s in demand right now.
According to OC&C Strategy Consultants, 55% of households will own a smart speaker. Whether you acknowledge the trend of voice search or not, there is no denying that voice search will soon become an indelible aspect of digital marketing.
How Will Voice Search Impact SEO?
Voice search has already impacted SEO, so much so that marketers are now brainstorming new ways to optimize their websites for voice search. If you’ve ever conducted a voice search, then you’d notice that people use longer and more conversation phrases during a search.
This means that marketers will have to pay more attention to leveraging long-tail keywords into their SEO campaigns.
How Will Voice Search Impact PPC?
Pay-per-click or (PPC) is one of the most prevalent ways businesses pay for online exposure, receive qualified leads, and generate sales. Needless to say, with more and more people using smart speakers, this area of marketing might become obsolete.
Obviously, people won’t be able to see PPC ads on a smart speaker. Yet, publishers like Google and Amazon will suffer huge hits to their advertising revenue if they don’t somehow make it possible for PPC ads to be displayed on smart speakers.
There isn’t any solution right now as mobile search is still widespread. Though, in the future, this may become a growing concern for marketers.
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