What is Google My Business Page?

Expert Tips To Google My Business Page


Have you ever performed a Google search for a type of business, let’s say, a hardware store with either the name of your city or the words “near me” in your search query, and see search results both on Google and Google maps with Google profiles for the hardware stores located near you? Those results you’re seeing are for Google My Business (GMB) pages, and as you’ll learn in this blog post, claiming your Google My Business page is extremely important for local SEO and to help you rank locally on Google.

What is GMB Used For?

Google averages 5.6 billion searches per day. Some of those Google searches are from people just like your customers who are looking for a local business in the industry you serve. But with all this traffic and all these search results to display, Google needs a streamlined way to ensure it’s providing its users with the most relevant search results possible.

That’s where Google My Business comes in. This completely free Google profile (there are no paid tiers or upgrades) is available to all businesses, even those who don’t operate with a physical business address. Google makes these profiles free to encourage local optimization, that is, to make it as easy as possible for its users to find the exact type of businesses they need that are located in the places they want to be. 

What Can You Put on Your Google My Business Page?

Google My Business is designed to allow businesses like yours to highlight their most pertinent information – like their physical location, website, phone number, and operation hours – encourage and interact with customers who review them, and post business photos so potential customers can see what your business looks like before they come in.

How Does Google My Business Help with Local SEO and Help Your Business with Local Optimization?

When it comes to writing content for the Internet, every single word counts. To rank locally on Google, you want the content on your Google My Business Page to contain the exact keywords and phrases that customers who are looking for businesses like your type as their Google search queries. How do you do this? The answer is, it’s not easy to do on your own.

If you’re trying to perform local SEO to rank locally on Google without using expensive professional search engine optimization tools, like the ones we use in our digital marketing agency, you’re basically taking a stab in the dark when it comes to writing your GMB profile. Add to this fact that customers are constantly changing the keywords and search terms that they use, and it’s easy for you to see how a GMB page that was written just a few months ago can easily go stale and fail to rank locally on Google even if it was ranking highly in the past.

That’s why it’s so important for you to work with a digital marketing agency like ours to create your Google My Business Page, constantly evaluate it, and frequently perform local optimization to meet Google’s ever-changing algorithm and the constantly evolving search habits of Google users.

Contact Us So We Can Help You Rank Locally On Google

We are local SEO experts and can help you with your Google My Business page and local optimization. To discuss your business needs with us, call us at 972-464-2797 or fill out our online contact form.

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