5 Crucial Aspects of Website Usability

Expert Tips for Web Usability


There are trillions of websites across the web. What’s one goal all of these websites have in mind? It’s to be useful. Whether the purpose of your website is to provide your prospects with valuable information about your business or sell its products or services, your website has to be useful to stand a chance.

So, what does a useful website look like? There are principles skilled web developers follow to create stunning websites. Here are five website usability standards every web design company should follow.

1. Accessibility

Every website is required to be accessible to everyone who uses the internet. You’re probably wondering “yeah – who and what army?”

The army, in this case, is Google, the world’s most prominent search engine. If your website isn’t accessible, then Google won’t rank your site well. If your website doesn’t rank well, then you’re wasting money on a useless site.

All websites must be accessible on all devices: computers, laptops, cellphones, tablets, etc. Also, your website shouldn’t have broken links that lead users to a dead end.

2. Clarity

Is your website clear and simple to navigate through? Think like a customer for a moment. Would you really want to do business on a website with an uninviting homepage that doesn’t tell you where to go or how to access anything?

The best websites are simplistic. These websites don’t distract or confuse the user. Instead, quality websites are like a roadmap. It guides the user from the homepage to its end goal. 

3. Familiarity

Let’s be honest – you’ve been using the internet for decades now. You should know what a website is supposed to look like. However, some businesses get too creative and design awkward-looking websites.

You should never try to reinvent the wheel during your website’s development. Instead, stick to the core fundamentals of website usability. 

This means making sure that your navigation bar is easily seen. This also means listing all of the important aspects of your website on your homepage in either a slider gallery.

4. Credibility

Your website could look excellent, but if your customers don’t trust you, it all means nothing. For example, let’s say a marketing company has a great website that informs people of the benefits of purchasing online marketing services.

One day, a customer clicks on their blog and sees that the most recent post is from a year ago. Would you really trust you with their budget if you aren’t practicing what you preach?

To add more credibility to your website, add an updated blog or a news section that showcases your expertise or industry news that could be of value to them.

5. Relevancy

This is arguably the most important principle, certainly for good reason. Many websites are poorly designed not just by the way it looks, but by the copy that exists on the website.

One critical mistake that exists on a lot of websites is this, “At Acme Plumbing, we’re the best plumbing company in Arizona. Our products are top-of-the-line and surpass our competitors.”

No one wants to see you brag about your company. They want to know how you can help them. With that said, remove any fluff, industry jargon, unnecessary images, and anything else that doesn’t provide value to your user from your website.

Does this sound like a lot to take in? If so, contact Accunity today to have your website improved.

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