Why Your Website Needs to be Responsive

Web Design Trends and Updates


What’s New in Website Development?

The ubiquity of mobile devices nowadays is becoming so apparent that even the visually impaired are armed with smartphones. Touchscreen technology has made it tremendously easy to connect to the web in seconds; the sight of couples or friends practically ignoring each other while glued to their devices is almost commonplace now.

With mobile technology exponentially increasing in both sophistication and popularity, it is imperative that responsive design is considered and implemented during website development. Creating a site that is optimized for any device, be it a desktop, smartphone, or tablet is therefore essential. The site must adjust to each specific device and maintain its user-friendly integrity. No easy task for sure, but the pointers below will give some indication at least, of why the responsive site design is paramount in today’s world.

  • Google approves responsive site design

If Google has given this way of thinking the all clear, then it must be right! The web’s primary search engine is claimant to a monumental 67 percent of the search-market pie, making it somewhat of an authority. Google’s algorithm typically favors websites that have been optimized for mobile devices, placing them close to the top after a search from a mobile or desktop device. And considering that 90 percent of search engine users never get past the first page of the search results, you want to do whatever you can to be in the top 10.

  • Website development for mobile traffic

As of 2018, nearly 4 billion people are using mobile to access the internet. Smartphones are only getting smarter and messaging favorites like Whatsapp and Facebook Messenger decorate people’s screens in almost every country. Therefore, during website development, it is crucial that companies factor image rendering and layout optimization to increase mobile traffic.

  • Positive for users, profitable for companies

If a mobile user spends half of their time shrinking, zooming, resizing and pinching their screen, they are going to become frustrated quickly. After all, consumers are getting more accustomed to ease-of-use and convenience. According to Think With Google, as much as 60 percent of online shoppers make purchasing decisions faster thanks to online research. However, 40 percent will wait no more than three seconds for your content to load. Alone, the risk of losing consumers is worth spending a little extra on website development and mobile optimization, but the fact that a single responsive site means less maintenance than two or three different sites, arguably seals the deal for many enterprises.

The Bottom Line

So, there you have it. Tablets and smartphones excelled far beyond the point of being trendy–in this day and age, they are the norm. Therefore, it seems sensible to pay homage to this shift in eras by optimizing website designs to account for the change in users’ preferences. There are still a small number of arguments that support the idea of multiple sites, such as SEO strategies and Adwords that are mobile specific. However, the bottom line is that for businesses to really push forward in an ever more competitive market, it certainly helps to incorporate responsive ideologies into the approach to website development. 

Supercharge Your Business

So let’s get the ball rolling. If you don’t know where or how to start optimizing your site for the mobile revolution, contact our staff at Accunity for a free quote on our professional advice, digital marketing support, and website design strategies. At Accunity, our technology and business experts can help you through each stage of the process. As a full service digital agency, we are here to lead your business into digital transformation. If you’re ready to jumpstart your business, contact us today to see what we can do for you.

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