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How to Pick a Website Designer

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Your website is often the shop window for your business, the first glimpse a potential customer sees. If you want to convert window shoppers into purchasers, your website needs the trifecta of functionality, ease of use, and it must be aesthetically pleasing. This is how a website designer can best assist your business. 

To find a web designer to  meet your needs, we take a look at how to pick from the myriad of choices out there. 

What do You Need?

Is your website a brochure-style landing page with information about your company and how to contact you? Or do you need a fully-fledged, whistles and bells website with eCommerce, appointment booking systems, applications or other features? 

Before employing someone, you need to determine your needs and whether it is purely for web design or a more comprehensive web development service. 

Web Designer or Web Developer?

If your website is a straightforward build, you may want to consider using a template on a platform such as WordPress or Wix, then hiring a web designer to work on your branding, images, and how the content sits on the site is sufficient. 

Should you require more complexity, then a web developer may be necessary to ensure the coding and functionality of the website meet your needs. 

The user experience (UX) or user interface (UI) on the front end of your website is a web designer’s area of specialty. They create the look and feel of the site, how people use it and interact while the web developer is responsible for ensuring all the cogs at the back end function. 

Finding the Right Designer or Developer

As with shopping for most things in life, when you know what you require; it is then down to personal taste, budget and availability. Before contracting a designer or developer to work on your website, it is essential that you have a look at their portfolio and their clients. 

When you see something that you feel fits your brand or style, then you can make inquiries about costs and how soon they can complete your build. Based on your budget and the timescale of the build, you can then make the right decision for your company. 

Web Agency

To get a standout website, you should hire an agency offering web design and development, so that you can feel confident that all your website needs are being met. 

An agency like Accunity offers the full package, but also allows you to choose which services you require. If you already have a website and wish to give it a design overhaul, our UX/UI designers and branding teams can create a fresh new look. 

To get a new website or to add further functionality to your current site, our web developers are on hand to build and code your requirements. Contact us today to discuss your needs and make your website the shop window your company deserves. 

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