Web Design: WordPress vs. Wix–which is better for business?

Expert Tips for Website Design


If you are trying to decide between Wix and WordPress for the web design on your new site, it isn’t going to be an easy decision. They’re both great platforms for your business website with WordPress the most popular of the two. Currently, WordPress powers 34% of all websites. However, the easy-to-use Wix site builder has gained in popularity and now boasts 180 million users in 190 countries. So as it primarily comes down to their different features, we compare the differences between both platforms and show you what each has to offer your business.

What’s the Difference Between WordPress and Wix?

Wix is an all-in-one website builder that makes it easy to use, especially if you are not tech-savvy and don’t know how to code. It’s great if you want to create a beautiful web design for your business and have your site up and running quickly. Depending on which plan you choose it will either be free for a business VIP account for $49 USD per month, including e-commerce. Wix can host your site for you, or you can opt to use your own hosting, and you can choose between transferring your current domain name,, or availing a free one from them. Marketed to the new web designer, some experts have voted Wix the best overall website builder.

WordPress is great for your business because it is more powerful than Wix and more flexible to use once set up. Standalone software that needs to be installed before you can begin designing is the main difference in the comparison of Wix and WordPress. WordPress is free, but you have to pay for a domain name and hosting separately, or your website will not go live.

Comparison of WordPress vs. Wix

As both WordPress and Wix can be used to set up your business website, to help you get a better picture of which one is right for you, check out how they stack up against each other.

Ease of Use

Ease of use is all about the learning curve. Wix definitely comes out ahead as you can learn to use it in a matter of minutes. After logging in to, you can choose from over 500 pre-designed templates, in a variety of different categories. Add your content using the easy drag-and-drop editor, connect any extras or plugins, and you are ready. Basically, if you know how to use Microsoft Word or PowerPoint, you can build a website with Wix. The website builder also offers 24-hour technical support.

With WordPress, you will need a little more technical knowledge for your web design, or the help of a WordPress developer. Learning how to work their administrative dashboard and plugins is a steeper learning curve with very little technical support.

Designing Your Website: Which Allows for More Creativity?

For a customized design that you can guarantee nobody else will have, WordPress is the way to go. It has a plethora of built-in features and thousands of free and paid for premium web design themes with limitless versatility. You can edit anything in WordPress using advanced coding.

Wix templates are categorized into niches, with features that are built-in and customized for its themed industry. However, since all Wix users choose from the same limited pool of templates, it’s harder to make a unique website with the website builder and to add your own custom features.

Who Has the Best Add-Ons?

Both Wix and WordPress feature add-ons or plugins that add extra functions, like sending emails, tracking your SEO, and adding e-commerce. WordPress offers a seemingly endless number of add-ons created by third parties using an open-source platform. But because of this, the quality of WordPress add-ons aren’t always reliable. Wix, on the other hand, offers add-ons that are built privately by their team, who controls the quality.

Which is Better for Selling Online?

The difference between the two is that when you sign up for an e-commerce plan on Wix, it’s built-in. WordPress also offers an e-commerce option via one of their add-ons, but it requires technical knowledge to set it up, or the aid of a WordPress designer. While they both boast great e-commerce features, if you only need an e-commerce platform, you might want to look for other options than Wix or WordPress.

Which is Better for Your Business Blog?

When it comes to blogging for your business, they are both comparable. While WordPress offers more features, Wix has a free library of photos and videos that you can drag and drop directly into your blog post.

Which Has Better Built-in SEO Tools?

When it comes to Search Engine Optimization (SEO), both WordPress and Wix have plugins. On WordPress you need to buy and install plugins, and their number one SEO tool is Yoast. Wix’s, most popular tool is Site Booster, which is a free add-on if you’re on a Wix plan. After that, it’s just a matter of preference.

We’ve compared WordPress to Wix in several categories and given you a good idea of their features and suggest that you should use Wix for your business web design if you are not tech-savvy, and want an easy to design website. WordPress is more suited for you if you have tech skills and want more options and capabilities, or have the resources to hire a WordPress designer. For further questions regarding web design, check out our website or contact our customer support team today.

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