Tier Link Building



Building links is the crux of every digital marketing strategy. The more links your website receives from other prominent sites, the better. Backlinks are essential in helping search engines like Google and Bing recognize authoritative websites.

Therefore, marketers put forth a great deal of time and effort into creating link-building campaigns. If you want to gain the upper hand amongst your competitors, you have to be creative with your campaign.

Fortunately, there is a link-building concept many marketers and business leaders aren’t aware of. This is called tier link building. This guide will explain what tier link building is and how you can leverage this technique to enhance your online presence.

What is Tier Link Building?

To understand what tier link building is, you must first realize the difference between first and second-tier links. First-tier links are commonly known as direct backlinks. These links reference your website.


Second-tier links are more complicated. This entails any link that goes from a website to a piece of content that links to your website. Naturally, this sounds very confusing, but the concept becomes simpler with examples.

Take a look at this post composed on Smart Blogger by Mike Blankenship. How_to_Write_a_Paragraph_in_2017__Yes__the_Rules_Have_Changed

At the bottom of this article is a link to the author’s personal website. This is called a first-tier link, or simply a backlink. However, take a look at this image.


This is an example of a second-tier link. Generally speaking, a second-tier link is a mention of a mention. Any website that links to an article that contains a backlink to your website is involved in tier link building.

Collectively, this is the basis of link-building. By acquiring different tiers of links, your digital presence can become stronger and introduce more people to see and interact with the link you received. 

Why You Should Use Second-Tier Links?

Tier link building is essentially what it says. You have to put forth a lot of effort to build links, even if it means building links from links you’ve already received. Second-tier links can boost the rankings of your website.

In addition, second-tier links generate meaningful traffic to your website. Think about it this way – if you secured a backlink from an authoritative website, you can’t count on solely receiving a steady influx of traffic from this link.

Granted, this may happen. Though, if you want to boost the performance of even those backlinks, you should acquire second-tier backlinks to ensure that more people are seeing the first-tier backlinks.

The more people who see your first-tier backlinks, your website traffic will grow exponentially. This is a ripple effect that not many marketers know about, and it can help you receive the upper hand. 

How to Build Second-Tier Links

The best way to build second-tier links is by guest posting. Many publications will allow you to include one link to your website either in the body of the content or in the author’s bio. 

Regardless, you can use this allotment to link back to your site. However, if you link to web pages that already contain a backlink to your website, you can improve the SEO ranking of your website.

Also, this isn’t considered an illegitimate link-building tactic. As long as you are providing authoritative sources in your guest post, then it’s all fair game. Finding publications that welcome guest posting opportunities in your industry is rather simple.

All you need to do is type in the following keyword into your search engine bar “industry + write for us”.

This will help you find relevant publications to pitch article ideas to. In order for your tier link building strategy to work, you must actively create multiple guest posts. The more you publish guest posts, the more opportunities you will have to link to existing pages where you have backlinks.

The top priority of marketers today is to generate website traffic


With backlinks being the top driver of website rankings, engaging in tier link building can help you increase the amount of traffic to your site. Although it will require a lot of time and effort to plan and write quality guest posts that align with the guidelines of prospective publishers, the reward is well worth it. 

Improve Your SEO Today!

Building links is one of the toughest aspects of any SEO campaign. It’s perfectly understandable if you don’t have the wherewithal to contribute to a full-scale link-building strategy, we can provide assistance.

To learn more about how we can build links for your website, give us a call at 972-464-2797 to speak to a member of our team. 

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