Small Business SEO Checklist

Expert Tips for Improve Business SEO Checklist


Mastering SEO is a complex task. No one pretends it’s easy. Plus, its organic nature can mean that it may take longer for you to see the fruits of your labor. This is especially relevant for small business; which may have fewer resources to navigate this labyrinth of opportunity. But help is on the way! With this easy-to-follow checklist, you can tackle tried-and-true basics that can lead to your business’ SEO success.

Publish Quality Content

While there is a long list of SEO optimization recommendations, a focus on quality content is a timeless method to ensure your search rankings improve. This is especially reflected in longer, genuinely informative articles that provide value for humans rather than search engines, as this type of content will make people stay on your site longer. Try googling articles from competitors and look for gaps in information or fresh angles you can uniquely provide. 

Make Sure the User Experience is Smooth 

Make sure navigating your website is easy. This is not just a ‘nice to have’ as Google actually tracks it. If your site is not optimized for mobile viewing, takes a long time to load, has poor readability or is hard to navigate, the SERPs (Search Engine Results Pages) will push down your position in the rankings because they will not view this as content most valuable for the user. Also important is ensuring adherence to security and encryption protocols.

Implement Good Housekeeping with your Website

It’s time to clean up your website. This means addressing issues such as duplicate content, and the incorrect use of canonical links. It’s important that you are not copying content. Also, make sure that broken links are addressed, both on your website and by others linking to you. If you haven’t been considering SEO in your content to this point, you will also want to add keywords to your main text and begin to optimize headlines and metadata. This is not at all to encourage ‘keyword stuffing,’ penalized by Google. Use Schema Markup which creates ‘rich snippets’ of amalgamated business information such as opening hours, ratings, and more. This won’t necessarily affect your ranking but it will impact your click-through rate.

Optimize your Social Media Profiles and Posting

When it comes to optimizing your social presence, be as descriptive as you can. Include your business keywords in your bios, posts, and pin link descriptions to help potential customers find you. You’ll want to start getting inbound links from other websites; a post on social media helps SEO, even a few tweets can help Google index your content faster. Spending time on your socials can be a smart choice of resources for the time-strapped small business.

Third-Party Websites and Link Building

Google wants to see good backlinks. This can be achieved by linking to your content on your own website, through roundups, for example, social media posts, and also seeking out guest post opportunities that show your expertise. Not only can you get quality backlinks, but it’s also a great exercise in building relationships with journalists. If you think about it, any service that has worked for you may also want to link to you in the portfolio section of their website, so get creative with the way you think of backlinks.

Make the Most Out of your Small Business Listing

Claiming your business listing with Google is a quick and achievable step to improve your SEO rankings. According to Google, 97 percent of consumers search for local businesses online, so you want to maximize this opportunity. Taking time to populate the listing with high-quality images, resources and strong copywriting is wise. Another great opportunity is the question and answer section—think of it as the FAQ section of your website. Lastly, encourage people to leave their reviews. Not only will this help with SEO, but it will also inspire confidence in future buyers.

Finally, have patience while you sit back and watch all your hard work unfold. For businesses feeling the pressure to deliver on search results, investing in paid search is a great additional method to see results faster and something you want to keep even after organic sales start to pick up. 


Mastering SEO is no easy feat for the small business. A lack of resources and confusion as to where to start are major blocks when trying to master SEO. This checklist breaks down this complex channel with an outline of tricky, technical solutions and tactics you can start executing today. Making sure you are fully optimizing your Google business listing, creating better content that humans want to read… some of the most effective SEO wins aren’t that complicated to implement. Use these seven actionable methods of improving your rankings, and start improving customer conversions right away.

Not big on reading? That’s okay. Watch “Small Business SEO Checklist”.

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.