How to Run Facebook Advertising on a Small Budget



Whether you’re just starting a new business or rethinking your marketing strategy, you’ve likely come across one indisputable truth – quality advertising costs. If you can only allocate a small budget toward your advertising strategy, then expensive routes such as newspaper ads, TV commercials, and radio ads may be out of bounds. 

Fortunately, Facebook’s dynamic advertising platform allows any marketer to create bountiful ads. Even with a $100 budget, you can achieve substantial growth with your current advertising strategy.

With a limited budget, Facebook advertising is an ideal choice, and here’s how you can pull off an inexpensive campaign.

Define Your Audience

The basic step of creating ads is understanding your audience. It takes much more than realizing who your target audience is. You’ll have to dig down deep and know what motivates them, inspires them, and so on. 

The first thing to do is to create a buyer persona. This is a stereotypical image of what your ideal customer looks like, specifically their age, occupation, and household income. Once this is done, you can create a new audience using Facebook using your particular buyer persona.

Craft a Persuasive Ad

In a Facebook ad, there are two parts that play the most significant role in securing engagements, and ultimately conversions. These are the ad creative and the ad title. Facebook users don’t spend much time browsing content. 

If you can create an engaging ad that catches your eye, then you’re on the right path to receiving a high return on your ad spend. The most effective way to craft an ad is to provide some sort of value to the viewer.

You should ideally think, “what will stop viewers in their tracks?” If you have a blog or any other valuable resource, you can successfully create engaging ads by pairing the copy with intriguing images that are designed to captivate viewers. 

Give Your Posts a Boost

Facebook allows companies to boost posts on their business pages. Doing so gives them the opportunity to grow their audience, even with a limited budget. You can also strategically position your brand by understanding which posts your audience enjoy and which ones they don’t.

You can start by spending $15 on your first post. Be sure to experiment with the amounts you spend, as well as other variables, such as the copy, image, etc. Remember, starting off small is encouraged to slowly build your audience. 

As your business begins to grow, you can scale your advertising strategy along the way. 

Increase Your Spend Accordingly

Facebook requires advertisers to spend at least $1 per day. To achieve optimal performance from your ads, strive to spend at least $5 per ad campaign. This will help you see which ads are more effective.

Also, set the lifetime budget option for each promotion. Doing so will help you maintain a lower daily ad spend. 

Give Your Ad Campaign a Boost!

It can be challenging navigating the process of creating quality Facebook ads for your business. If you’re interested in having an experienced advertising company on your side, give us a call at 972-464-2797 for more information. 

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