How to Run a PPC Campaign for your eCommerce Store
Expert Tips for Run PPC Campaign For eCommerce Store
More and more people are shopping online like never before. In fact, according to Oberlo, 1.8 billion people shop online. With the demand for eCommerce growing every year, retailers must brainstorm fresh ways to reach new customers.
Fortunately, Google ads make it much easier to increase e-commerce product sales. Using precise digital marketing tactics can help your business sell more products, optimize your ad spend, and improve your return on investment (ROI).
Below, you’ll learn a few ways you can increase the performance of your eCommerce PPC campaign.
Know Where to Advertise
The problem among many eCommerce marketers is that they realize the importance of online advertising, but they don’t know where to advertise.
At a basic level, you should at least be using Google Merchant Center and Amazon Advertising to get off the ground. Google is the world’s largest search engine, and you’ve likely seen shopping ads at the top of the search engine before.
Amazon is the world’s largest eCommerce marketplace, so advertising your products here is a no-brainer. However, you’ll need to conduct an extensive market analysis to fully understand the best platform to use.
It can be a mistake to invest too much into Google ads when your customers could already be congregating on Amazon to look for similar products. Knowing your target audience is an important way of deciding which advertising platform you should use.
Keep Your Shopping Feeds Up-to-Date
If you are using Google shopping ads, make sure that your ads are up-to-date. There is nothing worse than having a potential customer click on an ad and visit your website when the product they’re interested in is already sold out.
Update your shopping feeds accordingly with your marketing dynamics to improve user experience and your conversion rate.
Set Up Ecommerce Tracking
Ideally, you’ll want to know much much revenue is being derived from your PPC campaign. Ecommerce tracking can provide you with insights and visibility on specific items being sold, the profits being made from each sale, and where these sales are taking place.
Using these insights, you can make adjustments when necessary and optimize your PPC campaign to make more revenue.
Create Quality Content
Having exceptional ad copy and a dynamic landing page is pivotal toward the success of your PPC campaign. The best PPC ads are flowing with quality content that’s designed to inspire.
In order to stay competitive with your ads, add enticing videos, photos, and even user reviews to show the authenticity of your products.
Use Artificial Intelligence
Leveraging AI for your PPC campaign can help you get more for what you’re spending. AI can automatically adjust your bids to improve your ROI and quality score.
AI can also help you determine which ads are performing poorly so you can eliminate them. AI can make decisions much faster and more efficiently than a human can. You can rely on AI to make your PPC campaign profitable with managed effort.
Overall, running a perfect PPC campaign hinges on the marketing agency you choose to work with. Contact Accunity today to learn more about how we can make your ads stand out and achieve suitable results.
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