PPC Advertising Trends to Look Out for in 2020

Expert Tips for PPC Advertising Trend In 2020


The field of pay-per-click (PPC) advertising is continuously evolving. With the end of 2019 insight, many marketers were scrambling to brainstorm innovative ways to drive more success with their campaigns.

You may be wondering “what PPC trends can we expect in 2020?” Let’s explore five prevalent trends that will take over in 2020.

1. PPC Automation 

Automation in the digital marketing sector has grown in activity over the past few years. Marketers are finding out that automation is leading to more savings and money saved. It also increases the efficiency of a campaign.

For PPC, automation will only continue to grow. Automated PPC campaigns are proven to drive more success for marketers. In 2020, we’ll see if automation becomes the future of PPC advertising.

2. Artificial Intelligence (AI)

AI is being used in virtually any world industry today. Rightfully so, individuals and businesses utilize AI to achieve smarter results. Technology has a smaller margin of error than humans, so it can be conceived that AI can be leveraged to make more intelligent decisions during campaigns.

AI in the PPC industry has reached its peak in 2019. Expect to see more marketers (mostly small businesses) move toward this trend next year.

3. Intertwined Ad Platforms

Previously, Google and Bing were two of the top ad platforms for paid search. Facebook was also a very popular PPC campaign in the social space.

So, what’s next. It appears that Amazon is growing in popularity as a prominent eCommerce advertising platform. If you’re not looking toward expanding to new channels, then you’ll be missing out on new business.

All marketing activities are supposed to work together, so you shouldn’t treat an advertising platform as a separate island because Google or Facebook is working for you. 2020 will be the year that the PPC search will expand into the eCommerce realm.

4. Better Audience Targeting

If an ad is presented to a consumer at the wrong time, it will simply be ignored. This is one of the toughest challenges of PPC. Successful campaigns reach the right audience at the right time.

2020 will be the year where marketers will be forced to focus on how their offerings will help their audience instead of making a direct sale.

Google’s algorithms are changing every day so the same old tactics of cramming ads into people’s faces will become obsolete. With that said, new ways of better audience targeting will need to be practiced.

5. Rules and Regulation

The rise of anything typically constitutes new legislation. This is true for PPC. Marketers will know that in 2019, GDPR became a worldwide compliance issue.

With the topic of consumer privacy growing in fervor every year, expect more rules and regulations to come about. The new challenge for marketers will be gaining first-party data ethically and within the guidelines of the search engine requirements.

Are you concerned about your PPC campaign and want to explore new ways to evolve? Do you want to drive more PPC results? If so, contact Accunity today.

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