What is a Native App?

Expert Tips for Native app


When developing an app for your business, there are many factors that you must take into consideration. Before starting development, you need to make decisions on specific aspects of functionality, if it should be a free or paid download, and whether to create a native, web or hybrid app. 

To help you decide, we look at what a native application is and its benefits and disadvantages.

Native Apps

A native app is built with a specific platform in mind. For example, you may wish to create an app for use with iPhones only and therefore need to build on the operating system (OS) that Apple uses iOS. For other mobile devices, you need to use the Android OS, and for desktop, laptop or tablet, you must also use the correct OS to ensure compatibility. It is then possible to adapt the code for use on all OS. 

Native apps are downloaded directly to devices, so they need to fit the screen size and functionality of that device. If you create an app for a desktop, you need to ensure that it is fully functional using a mouse and a keyboard, whereas one for an Android phone needs to be reactive to touch, for example.

Benefits of Native Apps

As a result of being downloaded to the device, rather than accessed through a browser, native applications are usually faster and work more smoothly than their web-based counterparts. The app utilizes the inbuilt functionality of the device to enhance the user experience, and as the interface is specific to the platform, it is, therefore, more intuitive to use. 

One such added function is push notifications, allowing an app to send a call to action, a reminder or an update directly to the user even when the app is not in active use. This offers companies a useful bonus marketing tool, keeping them in the consciousness of their consumers.  

Since the app is downloaded from the OS-specific store, such as the App Store for Apple or Google Play for Android, consumers know where to find your application and can read reviews and rate the app easily, helping to boost your visibility and downloads. 

Disadvantages of Native Apps

Very few businesses want to alienate a whole potential customer base by only developing an app for one operating system. For a native app to capture as many users as possible, it needs to be adapted for the other platforms too. The creation of further code to do this may cost more as it takes more time and to truly create a native app that works perfectly on the chosen device, takes many tweaks and changes. 

When your app needs updates or changes, you again must create and store code for various platforms instead of one as would be the case on a web-based or hybrid app. Again, this pushes the costs up as further development time is required, making a hybrid app a more expensive option. 

At Accunity, we help you to decide which is best for your business needs and develop apps that fit your requirements and budget. Talk to us today and let us guide you in the direction your company needs to go. 

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