Businesses that have created a mobility strategy and have developed a mobile app are harvesting a tremendous amount of data, but it is what they do with that data that is really impressive. Mobile analytics is one of the most powerful tools that a company can deploy.

1. Usage Rate

“How many people are using our mobile app?” Businesses ask themselves this question all the time. Obviously, the more people using a particular app, the better, but this only leads to wondering HOW people are using the app. This might mean analyzing how they reach a specific touch point, or if different devices influence different behaviors.
In analyzing these questions, a business can then work on correcting issues, or eliminating things that users found challenging or unnecessary and begin to focus on things the increase overall performance.

2. Data Involving Problems

You might hear this referred to as a ‘crash dump’ or some other form of error reporting, any data involving app crashes is crucial. Any sort of technical issues will prevent your app from reaching its true potential and will discourage users from coming back. The data analyzed can be used to correct issues in performance before they spiral out of control.

3. App Development

A business should always be looking for ways to improve their mobile app. Mobile analytics will allow businesses to see exactly where they need to focus their efforts in order to make improvements. If an app is being used more by a certain buyer group, or on a certain platform, that information could prove useful when determining where to increase support or marketing strategies.

4. User Loyalty

Customer loyalty is the driving force of any successful app – without customers, there is no point in having an app. Mobile analytics will provide you with all of the data you need to see how long users are logged into the app, and what they are using it for. Ideally, you want a high number of visits, with lengthy stays. You want to be able to retain customers, and also to attract new traffic. This requires using all of the data mined to create an app that functions as it is supposed to and creates a positive user experience.

In today’s competitive market, a mobile app is one of the most important tools your business can have. Through the use of mobile analytics, you will gather all of the information you need to develop a high-quality app and keep your customers loyal and engaged.