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Mobile App vs. Mobile Website: Which One’s Right for Me?

Expert Tips for Mobile app vs Mobile website

 

If you’re not reaching customers on their mobile phones, you’re missing out. There are an estimated 3.3 billion smartphones in the world today. Mobile traffic is responsible for nearly 50 percent of global website traffic, and 51% of Americans have made a purchase with their cell phones. Your customers are on their phones – are you there for them? 

To reach customers on their cell phones, you can create a mobile app or a mobile website. You must take into account what works best for your company in terms of budget as well as considering the user experience (UX) when deciding between the two. 

What’s the Difference Between a Mobile Application and a Mobile Website?

A mobile app is a downloadable software application built for IOS and Android technology and designed for use on tablets and smartphones. 

Creating a mobile website considers a UX design perspective when designing a website that is responsive to the different sizes of screens on tablets and smartphones. Your mantra should be “mobile-first.”

Mobile App

The Pros

Mobile apps are undeniably popular. In 2018, cell phone users downloaded more than 105 billion mobile apps. Mobile apps can be customized for individual users, providing an enhanced user experience to the typically anonymous website visitor. Apps can also offer push notifications to keep in regular contact with customers. Because the app is downloaded to the mobile user’s home screen, your icon is a visual advertisement for your brand even when they’re not using your app.   

The Cons

The biggest issues with mobile apps are compatibility and maintenance. With every update of each brand of phone, an update must be made to the mobile app to ensure that it works across platforms. 

Mobile Website

The Pros

Mobile-friendly websites with a responsive design are guaranteed to work regardless of the phone brand or operating system. The UX design is consistent for all users, and SEO-driven content on mobile websites boost a brand’s visibility in the search engine results pages. 

The Cons

While mobile apps often utilize the internet for some functionality, the app can be used offline. Mobile websites are dependent on the internet and won’t work without it. 

Which One Provides the Best UX Design?

A decision between a mobile app and a mobile website is one that should be weighed with business objectives in mind. If individual customization and push notifications are necessary, a mobile app is the best fit for your business. Alternatively, if you want to focus on SEO and ensure access across devices, a mobile website might be a better fit for you. 

Whether you decide to reach clients through a mobile app or responsive mobile website, Accunity can help. Get in touch with us today, and our team of expert app designers and web developers will be happy to give you a free quote on your project. Let us help you reach more customers and grow your business with a mobile app or mobile website. 

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