The Use of Mobile Apps to Maximize Employee Adoption

The development of enterprise mobile apps is an effective method of improving operational efficiencies. In any environment where employees are given the tools needed to access company data while outside of the physical office space, there are obvious benefits to productivity and collaboration. In order to achieve increased efficiency, however, businesses need to make certain that their staff are actually using the necessary mobile app.

Employees are comfortable using consumer applications, more often than not they are user-friendly and work well on their personal devices. Businesses developing enterprise mobile apps need to take this into account. In order to increase the chances that employees will adopt these apps just as readily as they have consumer apps, developers must use the same level of aesthetics and ease of use their counterparts. Simply taking the existing desktop application and migrating it to a mobile platform is not enough. Substantial changes need to be made to create a finished product that appeals to employees and works well across all platforms – otherwise, employees will grow tired of trying to figure out how it works and abandon it.

A lot goes into the development of enterprise mobile applications. It is a robust process that requires sound technological skill and a keen understanding of three specific elements: Functionality, aesthetics and access. Void of any of the previously mentioned attributes, you will struggle to maximize employee adoption.

1. Functionality

Simply trying to take all of the capabilities of an existing desktop application and migrate them over to a mobile app with result in a resource heavy application that is completely useless to employees. The mobile app should not be a ‘mini-desktop;, it needs to focus on creating a strong user experience and must be mindful of the limitations of the screen size of the mobile devices it will be accessed on.

First and foremost, it is necessary to define the functionality of the mobile app. What tasks will need to be performed while employees are working outside of the office? What components of the current application must be incorporated
into the mobile version?

2. Aesthetics

After functionality has been determined, next it is necessary to focus on the overall look of the application. Here is where you will consider the person using the app. The hard truth of it is that even if you have created the most user-friendly app on the market, you stand little chance of employee adoption if it is ugly. The app needs to look professional, with an organized lay-out and must be as attractive as popular consumer apps.

3. Access

The last element of designing a strong mobile app comes from providing easy access from an app store. You employees are used to finding their favorite applications easily on Google Play or Apple’s App Store. Consider developing your own corporate app store where employees can easily access and download any enterprise-grade apps that they may require.

Focusing on these three specific areas during the development phase of your app will greatly maximize employee adoptions and aid you in creating an enterprise mobile app that delivers real returns.