Worldwide, the growth of smartphones has been on an upward trend, and it doesn’t appear to be slowing down any time soon. Mobile phone users everywhere are exposed to digital marketing material all day long. On a mobile platform, that marketing material can come either via a mobile website or through a mobile app.
As someone with an interest in mobile marketing, you are likely asking yourself, when it comes to mobile app vs. mobile website…which is best?
Mobile App vs. Mobile Optimized Website: How Do You Decide?
Here are just a few of the advantages you can expect when deploying a mobile app strategy to market to your consumer base.
1. Mobile apps are designed to be mobile from the very start.
Typically, mobile websites are regular websites redesigned to be mobile-friendly. Simply put, they are carbon copies of a traditional website, they offer nothing new or special. Mobile apps, on the other hand, are new from the ground up. Meaning that they are developed uniquely with mobile in mind.
2. Mobile apps can be customizable, interactive, or provide a practical tool.
Mobile apps are extremely flexible and adaptable. They are designed to create a unique user experience that can be tailored to operate differently based on user behaviours, buying patterns, interests and more. Unlike websites, they are very intuitive and allow for the integration of location-based discounts, or other on-the-go features that a website just couldn’t have.
3. Mobile apps are better for driving customer generation and repeat business.
It is true that in order to find a mobile website, all a customer has to do is search for it. But, with a mobile app, it can be found in an app store, shared online, recommended on social media and once it is on the user’s phone it is there until they delete it. Mobile websites have never been thought of like a generator for repeat business, where the right mobile app can turn everyday customers into brand ambassadors.
4. Mobile apps can function without an internet connection.
It shouldn’t be shocking to learn that mobile websites are unavailable when Internet connectivity is lost. Mobile apps, on the other hand, can be developed to continue operating as normal without Internet connectivity. Furthermore, since graphics and other effects are stored locally on the phone, instead of on a website that requires being connected to the Internet for speed and use, an app is essentially more reliable and extremely superior.
Companies looking to break into the world of mobility should be viewing mobile app development as their entry point. The mobile website has a purpose – but, mobile apps deliver greater ROI and remain superior when creating a positive user experience.