How To Start an Ecommerce Business
Expert Tips To Start an Ecommerce Business
There’s never been a better time than 2020 to start an eCommerce business and sell online. With the Coronavirus pandemic having closed down activities in many states – including having many office workers now working from home – more and more people are spending time online. And as you know, when people are online, even while working from home, they love to take a break and browse websites like online retail stores. Add to that the fact that with restrictions in some states, it’s easier, and for people with preexisting conditions, safer, to purchase something from an online retail store than go out to big box stores and boutiques now is the perfect time to start an online business to sell online.
But how exactly do you start an eCommerce business to sell online? What do you need to know about eCommerce websites and the technology that drives them in order to make your eCommerce site successful? Read on to learn more.
Choose a Product to Sell Online, and Find Channels to Obtain It
To start an eCommerce business, you need to have a product in mind to sell. You may have an idea based on a product you frequently use and find useful to purchase from online retail stores. In this case, you need to source a manufacturer to purchase the product from for wholesale.
Other people who want to start a business online are product makers themselves. Whether you sell crafts, customer invitations, clothing, or something else, you need to evaluate your supply chain to understand how much it will cost you to make every product, and how much to charge for it so you make a profit.
Determine Demand for Your Product Idea
You want to make sure you understand who wants your product, and how they are likely to discover it. Google is a great tool for this. By entering some search terms related to your product into Google, you can see what alternatives are on the market, how competitors are marketing similar products, and you can even track the increase – or decrease – of related keyword searches through a free online tool called Google Trends. Together, this online research will help you determine the demand for your product and your target audience.
Create a Business Plan
Ad-hocked eCommerce websites rarely succeed. To successfully sell online, you need to create a detailed business plan that will determine:
- What product you’re going to sell and how you will source it.
- What your business costs will be and what you will charge for your product.
- Who your target audience will be and how you will market to them.
- Who your competitors are and how you will differentiate yourself from them.
Dig Into the Branding Details
You need a well-designed brand plan to present your online retail store to customers. Factors to consider include:
- A great company name, which may be a catchy name or something inherently related to what you are going to sell online.
- A URL for your eCommerce website that incorporates your company name.
- Your brand style, which will include your brand colors, fonts, logos, and overall eCommerce website design.
Creating Your Online Retail Store
Not only will you need a well-designed website for your online retail store, but you’ll also need to choose an eCommerce platform for it to run on to manage your sales process. Common options for eCommerce websites include Shopify, Magento, and Woo Commerce.
Marketing and SEO
Of course, you’re going to need to market your eCommerce retail store in order to find customers. Your marketing plan may include digital ads, social media campaigns, or other advertisements.
But you can’t ignore the importance of search engine optimization (SEO). SEO is the process of creating web content that is optimized for search engines and uses common search terms throughout your web pages so that your site will rank high on Google. Google’s algorithm is constantly changing and affecting search engine results, so SEO is an ongoing process.
We Can Help You Start a Business Online
If you have a great product idea and know-how to sell, but the marketing aspect of starting an eCommerce business seems intimidating, we can help. We’ve helped several online retail stores launch, and we can help you too. To start a conversation with us, call us at 972-464-2797 or fill out our online contact form.
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