How to Compete with Amazon
Expert Tips To Compete With Amazon
Do you want to sell online, but think that there’s no way your online retail store can compete with Amazon? Think again. There are an estimated 24 million eCommerce websites , which sell nearly $5 trillion globally every year. That means there’s plenty of online retail business to go around. Continue reading to learn how your eCommerce business can compete online with Amazon, and thrive!
Sell Unique, Niche Products
Many people go to Amazon to purchase products that are commodities, like paper towels, toilet paper, and other household essentials.
While you can buy most household name products on Amazon, it’s often hard to find speciality, niche products on the site.
Sure, some people are going to buy whatever hand soap is cheapest and eligible for Amazon Prime. But customers who care about the feel of soap, soap being Vegan and never tested on animals, or hypoallergenic soaps are more apt to look elsewhere for a unique product that meets their desires. When your eCommerce website sells something special that fills a unique need, it’s easy to compete online with Amazon.
Use Amazon Ads
Amazon ads are one of the company’s many revenue streams. And luckily for you, you can put Amazon ads to work to promote your eCommerce store and help you sell online.
Currently, the most popular types of Amazon ads are:
- Sponsored stores, which you can use if you have an Amazon store.
- Sponsored display ads, which is currently in beta but proving to be powerful.
- Video ads that display on Amazon sites, Fire tablets, and across the Internet.
- Audio ads that air when listeners are tuning in to Amazon Music.
Whichever type of Amazon ads you decide to use to promote your business, we can help you create compelling content.
Make Your eCommerce Retail Store a Brand Experience Like None Other
Today’s online consumers are very web-savvy. And they appreciate great brands and excellent online user experiences. You can compete online with Amazon by focusing on making your brand unique, memorable, and creating a website that makes it easier to purchase your product than it is on Amazon. eCommerce website aspects like high-quality videos of how your products work and 3D tours of your products make a difference to today’s online shoppers.
Don’t Forget Search Engine Optimization
If consumers don’t go to Amazon to search for a product, they’re likely going to Google instead. This is why search engine optimization (SEO) is so important. In addition to creating content for your website that explains your products and their benefits in a compelling way, you need to incorporate common Google search terms related to your product so that your eCommerce website ranks highly on Google. And since Google’s algorithm is constantly changing, this means that SEO is an ongoing project. To help incorporate the latest popular keyword searches, many eCommerce websites compete online by regularly posting blogs that use currently hot search terms.
Create a Customer Loyalty or Subscription Program
A great way to compete online is to create a customer loyalty or online subscription program that makes shopping on your eCommerce website the best option possible. For example, you can create a customer loyalty program in which customers create an account on your website. Then, for every dollar they spend on your eCommerce site, they get points to redeem that go towards receiving a discount on future purchases.
Customer loyalty programs like this are also a great way to collect customer email addresses so you can market to them. Whether you send out a regular email newsletter or send out occasional special product offers, the more of your customers who have opted into your email marketing program, the better.
We Can Help Your eCommerce Site Compete with Amazon
Whether you need help creating your eCommerce website, SEO, developing your brand, or something else, we can help. To learn more about our digital marketing services, contact us today at 972-464-2797 or fill out our online contact form.
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