How to Come Up with a Unique Logo Concept
Expert Tips To Unique Logo Concept
Your business logo is an important – and extremely visible – aspect of your corporate branding. It’s something that your customers and clients will see everywhere – on your website, your business cards, your marketing and sales material, and if applicable, your packaging too. But how do you come up with great logo design, especially if you’re not artistically inclined or well-versed in corporate branding best practices?
Don’t worry – we’re here to help. As a full-service marketing firm, we’ve helped several businesses – both B2B and B2C, create a business logo. In fact, logo design and corporate branding are among our specialties. Here are six insider tips from us on how to create a great business logo that will help boost your corporate branding efforts.
- Use Colors to Evoke Emotional Responses from Customers
Marketers have been researching for years how certain colors evoke different emotions amongst consumers. For example, red is known to evoke friendliness and strength, while blue is known for making consumers feel like your brand is trustworthy and dependable. White feels complete and pure to customers, while black emits feelings of sophistication, seriousness, and independence. Think carefully about the corporate branding you want to create for your company, and choose your business logo colors based on the feelings you want consumers to associate with your brand.
- Pick Your Font Wisely
Many business logo designs include written words, which could be either the company name or brand motto, or tagline. When it comes to choosing fonts, or typeface, for your logo design, you want to choose wisely. Choose between sans serif, serif, or handwritten fonts to add the desired personality to your corporate logo.
- Make Your Corporate Logo Memorable
Memorable business logos are great for Corporate branding. For example, Nike’s swoosh is so memorable, the company is able to use just it with its tagline, “Just Do It,” on many of its corporate branding materials without even mentioning the Nike name, because their business logo is so memorable. To make your business logo – and as an extension, your entire corporate branding – memorable, it’ll have to be unique. This means no copycatting from other brands you’ve seen, and coming up with an original idea for your logo design.
- Stay Away from Free Clip Art
This logo design tip expands on the previous one. When creating your business logo, make sure you avoid clip art at all costs!
There are multiple reasons why your corporate branding should be free of clip art. First, clip art, especially free clip art, is used by lots of different businesses. Since you want your logo to be memorable, using clip art in your logo design comes with a high risk that your logo will look like another business’s corporate branding. Next, clip art is meant to appeal to a broad audience. Your customers, however, are a specific audience. Using clip art in your logo design means your logo most likely won’t uniquely convey your corporate branding messaging. Finally, while clip art may be great for school projects, the designs are usually not as high of a quality as a uniquely designed logo. Since you want your business logo to be memorable, you want it to have a great logo design.
- Make Your Corporate Logo Usable on a Wide Variety of Corporate Branding Materials
When designing your business logo, make sure to think of all the corporate branding items it may be placed on, both now and in the future. You may currently just be designing a logo for your website and business cards, but a few years down the road, you may have brochures, product sheets, a swag like pens, notebooks, mugs, and so on that you will be placing your logo on. Therefore, make sure you design a business logo that can scale up or down and look great on any corporate branding collateral.
- If You Need Logo Design Help, Seek Out a Professional Marketing Firm Like Ours
Many people, especially entrepreneurs just starting a business, find that they either don’t have the time or skill set for logo design. That’s okay! At our marketing firm, we have an entire team that creates a business logo and corporate branding collaterals, who are specially trained and skilled at doing so. If you need help with business logo design, call in the professionals.
We Can Help You With All Your Corporate Branding Needs
Whether you simply need a business logo or you want to partner with a marketing agency for your entire corporate branding efforts, we can help. To reach us to discuss your needs, call us today at 972-464-2797 or fill out our online contact form.
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