How to Choose Your Platform for Your Mobile App



You’ve got a great app idea, and you know exactly how you want it to work. Now, before you can start working with an agency on mobile app development, you need to figure out how to choose a platform for your app. So what’ll be? Let’s dig through some numbers first.

iOS and Android by the Numbers

The latest data shows that iOS has 1.5 billion users. Android, however, has 2.5 billion users worldwide. But just because Android has more users than iOS worldwide doesn’t mean you need to automatically develop for the Android platform. There are several things you need to consider first.

Drill Down Your Data When Choosing Mobile App Platforms

Obviously, the best way to reach as many people as possible is to develop cross-platform during mobile app development. However, developing for both iOS and Android will increase your mobile dev cost since you’ll have two dedicated teams working on your project. Plus, just because Android has the most users, doesn’t mean it has your ideal users.

One of the most important things you can do with mobile app development, and that helps you figure out how to choose a platform, is to come up with user stories based on the research of your target market. Sure, Android has more users worldwide. But are the people who you’re targeting with your app likely to be Android users? Or are they on iOS?

Drilling down into data illustrates why target audience research is such an important first step in mobile app development. As you’re deciding between mobile app platforms, you need to ask yourself:

  • What are the competing apps to my app, and what platforms are they on?
  • Who is more likely to use my app, an Android user, or an iOS user?
  • If my app really should be developed cross-platform, can I develop for one of the mobile app platforms first, and release on the other platform later?

Thinking through and answering these questions will help guide you to choose between mobile app platforms for your mobile app development project.

If You Want to Develop on Both Mobile App Platforms, You Can Do One First

Sometimes, because of the high cost of mobile app development for both platforms, people with app ideas will first develop for one platform, make some revenue, and then reinvest those funds into creating the app for the other platform. This is a great way to finance your overall mobile app development project by making some money with some early wins, first. 

Get An Idea of What Needs to Be Done Before Settling on a Platform

Many people with app ideas come to us without first having decided which of the mobile app platforms they’ll develop on. And that’s completely okay! If you aren’t sure if you want to be on Android, iOS, or both, you can still reach out to us to have a conversation about your app. During this conversation, we can explain the differences between developing on each of these platforms, the teams we would put in place, and give you a better idea of mobile app dev cost per platform. Sometimes, this information is all that’s needed in order to decide which of the mobile app platforms your app will work on.

Contact Us to Start a Conversation

Whether you already know what platform you want your app on, or you’re still deciding on which of the mobile app platforms to develop for, we’re happy to start a mobile app development conversation with you. To schedule a call, reach out to us at 972-464-2797 or fill out our online contact form.

Not big on reading? That’s okay. Watch “How to Choose Your Platform for Your Mobile App”. 

Using the power of Artificial Intelligence, we turned this blog into a video for you. Watch it below.