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How to Build a Great Small Business Website

Expert Tips To Build Small Business Website

 

As a small business web design agency, we’ve helped several small businesses launch beautiful, search engine optimized websites including eCommerce platforms. Just because your business is small doesn’t mean your small business web design can’t make a great impression on your customers and website visitors.

Here are 10 tips for building your small business website and choosing a web designer.

  1. Secure a Catchy Domain Name
    All websites – whether they’re small business websites or not – should have a catch domain name that’s easy to remember. Avoid dashes, numbers, and misspellings of words. These elements just make it harder for your leads and customers to remember how to type in your URL.

  2. Pick Your Website Hosting Provider Wisely
    The company that will be hosting your small business website can make or break you. When your website goes down – and believe us, it will at one point or another – you want to know you can get a hold of them when you need to. This is especially true for eCommerce sites. Some well-established website hosting companies that provide great service and that we recommend you choose from including GoDaddy, DreamHost, Bluehost, InMotion, and SiteGround.

  3. Clearly and Prominently Describe Your Business on Your Small Business Website
    Your small business web design should contain a very clear and prominently displayed description of your company. Think of catchy copy that can easily convey what purpose your small business website serves, or work with a web design agency like us who provides copywriting services to do this for you.

  4. Use a Great Content Management System (CMS) – We Suggest WordPress
    Over time, you’ll want to make small, incremental changes to your website that aren’t worth the cost of engaging your web design agency. That’s why you need a content management system (CMS) so you can make these changes yourself. We suggest WordPress. WordPress designs are varied and compelling, and it’s a very simple, yet powerful CMS to use.

  5. Pick an eCommerce Platform for Online Sales
    If you are going to be selling products online, you need your small business web design to incorporate a great eCommerce platform. As a small business web design agency, we regularly help small businesses integrate eCommerce platforms like WooCommerce and Shopify into their websites.

  6. Make Sure the Parts of a Website Are Easy to Use
    Whether it’s for a small business or a large one, every part of a website should be easy to use. You need to make sure your small business web design is user friendly. Make sure it’s easy for visitors to find out about your products or services, add items to their cart, get contact information, and find answers to their frequently asked questions.

  7. Use Search Engine Optimization (SEO) Tricks to Get Discovered
    Your small business website needs to use the most recent SEO best practices to boost organic traffic. If you don’t have time to be researching common keywords, the best keyword density to currently use on websites, and other SEO strategies, choose a small business web design agency like ours who does this work for you.

  8. Create Regular, Quality Content Like Blog Posts
    Don’t let your website get stale. You need to be regularly producing quality content to keep your customers engaged and also to boost your organic search engine rankings and create content to be shared on social media. Blogs are a great way to create compelling content that is both consumable, search engine friendly, and shareable on social media platforms.
  9. Use Webmaster Tools Like Google Analytics for Website Insights
    There are so many smart – and free – webmaster tools you can use to gain insight into your website and its traffic. Tools like Google Analytics can tell you everything from what pages people visit most often, what browsers they use, and whether or not you have broken links on your small business website that need to be fixed.

  10. Have a Plan in Place for Small Business Website Maintenance
    While you’ll be able to perform incremental updates through your CMS, you’ll need a regular maintenance plan and schedule with your small business web design agency defined so you know when your website is going through an update, and when you need to provide content for it.

We Can Help You With Small Business Web Design

As a small business web design agency, we’ve helped several small businesses just like yours create and maintain compelling, user-friendly websites that rank on Google. We can help you too! To get started, call us today at 972-464-2797.

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