Hot Marketing Trends in 2020
EXPERT TIPS ON DIGITAL MARKETING TRENDS
Every business with ambitious goals has a defined marketing strategy in place. The challenges of marketing are compounded by the constant changes happening in the industry every year.
If your marketing strategy is still stuck in 2019, you could miss out on wide-open sales opportunities. This is also not to mention the prospect of losing valuable customers to your competitors.
Needless to say, adapting your marketing strategy is wildly essential. With that said, how familiar are you with the current hot marketing trends in 2020? Are you aware of any new fundamental changes that can impact your marketing campaign?
This article will highlight the top marketing trends in 2020.
Artificial Intelligence (AI) and Marketing
It’s no secret that AI has impacted several industries and businesses throughout the world. This innovation is present nearly everywhere that computer systems exist. In regards to marketing, AI has had a noticeable impact.
To begin, AI plays a prominent role in automating repetitive tasks in pay-per-click (PPC) campaigns. Digital marketers have enjoyed numerous benefits from leveraging AI-infused PPC ads that include:
- AI can process information many times faster than an adult human. Using AI to reinforce PPC ads can lead to better results over time.
- AI can help you adjust bids autonomously. This will help you save money with your campaign and optimize your ROI.
- AI can result in the pause of poorly-performing ads. If an ad isn’t working, then you don’t want to continue paying money for it.
As you can see, AI can benefit the overall direction of any PPC campaign. Fortunately, advertising platforms like Google AdWords are using AI to help advertisers get the most from their campaigns.
You should do the same by increasing your knowledge of effective ways you can grow your PPC strategy using AI.
Augmented Reality (AR) and Marketing
If you thought that AI was impacting the marketing industry, then you haven’t seen anything yet with augmented reality. Brands are increasingly using AR to strengthen their marketing efforts.
In the beauty industry, brands are using AR technology to allow their potential customers to see what makeup looks on them without actually trying on any products. Sephora, Estée Lauder, and Lancôme have developed AR tools to let people try on nail polishes and lipsticks virtually.
Ikea has also enabled web users to virtually place furniture in their homes to see how it would fit. These examples highlight the usefulness of AR and its potential as an effective marketing tool.
Working With Influencers
Influencer marketing is a rather new marketing concept. However, did you know that 40% of Millennials trust influencers more than celebrities? Also, 49% of consumers rely on influencer recommendations.
This says a lot about how today’s generational crop of consumers purchase products. If you run an e-commerce store, you can partner with influencers in your industry to promote your products and bring light to your business.
Fortunately, the common influencer marketing budget is between $1,000 to $10,000 per year. This means you won’t have to break the bank on hiring an influencer to represent your brand.
Creating Video Content
Video content generates more views than any other content format. This isn’t going to change any time soon with most consumers preferring to engage with video content. There are clear benefits to using video to promote your brand.
To begin with, video content is simple and inexpensive. If you have a quality smartphone or a video camera, then you’re all set. Plus, there are tons of free and affordable video editing software available.
Video content often shows off the human side of your brand. Therefore, remember to use these tips the next time you get started.
- Keep your videos brief on social media platforms.
- Avoid explicitly marketing your brand.
- Get creative and show off another side of your business.
- Experiment with different video formats and lengths.
- Engage with your audience by answering questions and more.
Being successful in creating video content hinges on how authentic you are. Are you creating one-dimensional videos that don’t serve another purpose than shamelessly promoting your business?
If so, then you need to reevaluate your video marketing strategy and use these tips to start generating more ROI from your campaign.
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Let’s face it – it can be difficult keeping up with recent marketing trends if you’re busy running your business. Nonetheless, doing so is important to ensure that your current marketing strategy is up-to-date.
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