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Do I Still Need a .com Domain for my Business Website?

Digital Trends and Updates

 

Initial Com-plications for a Business Website

Once you’ve completed programming your business website and want to go live, you will probably start brainstorming your domain name. The most obvious choice is the .com; however, unless you have a really obscure name for your website, there’s a good chance you’re going to come up against some roadblocks. Your perfect choice of a domain name was snatched up more than a decade ago and even the sloppy second comes with a steep cost, upward to 50 grand. Top-level domains (TLDs) come at a hefty price and if you’re a startup, this will be a risk of the highest intensity. There is a possibility that you will end up settling for something that you’re not all that crazy about.  

The Com-munity of Top-Level Domain Extensions

A top-level domain (TLD) is the very last few letters of a website URL. People across the globe have accepted the .com as the web’s Rolls Royce, while the Ferraris and Porches are represented by ‘.gov’ and ‘.org’ and so on. Many top-level domains can be associated with a particular country too, such as ‘.uk’. Also known as domain endings or domain extensions, TLDs are limited in variety. But are they a crucial factor in SEO?

Let’s Com-pare the Top-Level Domains

According to Google Guide, using a new domain ending will have little effect on your overall search presence. The SEO of a business website is not affected because Google can analyze the quality of a page through its backlinks, traffic metrics, and several hundred other staples. For that reason, .com domains aren’t the be-all-and-end-all of SEO. Nonetheless, Google does have a soft spot for aged brands. Any company or website that is time served when it comes to producing quality content with frequent updates can be considered an aged brand. Technical uptime is also an important factor. Should other companies remain head-to-head in terms of their content quality, the more established brand will rank higher in Google searches.

This is Com-pletely Insane!

They do say diamonds are forever. It seems like the .com is the top currency too and is here to stay. Deeming whether the .com will push or punish your brand is a subjective question. If your brand doesn’t use this TLD, customers may remember your business’ unique differentiation–or they may not. However, as most traffic is driven by search engines, this may not be a big factor.

Unfortunately, if your business website isn’t using the .com domain extension, many consumers may question the reputability of your site. Many other consumers simply won’t notice or care. Other aspects like traffic sources and customer demographics are also worth consideration. Your target market will additionally play a role in determining the success or failure of your .com or non-.com business website. For example, a tech-savvy community will have a more open-mind towards your choice of the domain extension. However, many of the more traditional industries do prefer the .com seal of approval.

Supercharge Your Business

In the end, the success of your business website will be more influenced by other factors, such as brand recognition, digital marketing, content, and effective search engine optimization. If you find all the factors of a successful website launch to be a bit dizzying, relax. Accunity can help you build a custom solution to suit your business’ needs. Contact us for a free consultation to get things started.

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