True on-the-go access is the single most commonly referenced advantage of mobile over desktop technology and now push notifications are leveraging that technology even more. Mobility allows users to interact and engage on a personal and professional level and now businesses can interact with customers based on their location details.
There are many ways to use push notifications. The most common way is through social media apps like Snapchat, which notify users when someone in their social network is nearby. It is a popular marketing method for retail stores that use push notifications to notify potential shoppers of sales or special events when they are close to their store.
Benefits of Push Notification
Push notifications are a stronger contender for communication than more conventional means, like email and IM. Why is this? Push notifications interact with users and disclose relevant information based on behavioral algorithms. For example, if a customer’s mobile app already collects geographic and activity data then you have the ability to use push notifications to collect and analyze that data and send messages to that consumer based on their personal preferences. The ability to know where your users are and what they are doing helps businesses create a better customer experience because you can tailor your message to meet their needs. It is what tech experts refer to as ‘contextual engagement.’ For businesses, the benefits of push notifications go beyond just the consumer and can be a real asset for employees.
How to Integrate Push Notifications into Business Apps
There are several ways that a business might choose to use push notifications in their business apps, each having been designed with the intent of improving the user experience. Here are two examples:
- Emergency information: Perhaps you have staff who are constantly working out in the field, or they travel to job sites. In these cases, it is crucial for employees and contractors to know when a dangerous situation might prevent them from accessing the job site. Or, in the case or outside workers, it might be helpful to know when weather precautions should be taken. By enabling push notifications, a company can send those emergency updates easily and efficiently.
- Scheduling changes: The most popular use for employee push notifications comes from the ability to include notifications based on a pre-set work schedule – or when the schedule needs to be changed. For example, if there are last minute absences or a major project requires all hands on deck, you can easily send out a notification to alert key staff.
If you are already using push notifications, how would you like to see them used in your enterprise mobility plans in the future? If this sounds like something that may take your business to the next level, be sure to consult with a custom software development expert that understands your unique business goals. As a top web design and web development company, we also have special expertise in mobile app development and custom software applications.
If you’re ready to take your business concepts to the next level we invite you to reach out and contact us today.