Developing a mobile app is not a spur-of-the-minute decision. There are several questions that must be answered before development can commence. For starters, what will the app actually do? Should it look a specific way? Will it be developed in-house? How does the app fit into the overall business strategy?

At the forefront of these necessary decisions – the question of whether to deploy native or cross-platform mobile app technology.

Specifically speaking, native mobile apps are designed with a particular platform, or OS, in mind. Meaning, a native mobile app developed for iOS will only run on iOS. Of course, this limits the apps ability to be fully integrated or customizable to meet the needs of anyone using a different platform or device. That is where cross-platform apps come in.

5 Advantages of Cross-Platform Mobile Apps


Asides from unparalleled versatility, cross-platform business mobile app development has the potential to reward businesses with a much higher ROI. These ROIs can be realized in a number of ways:

  1. Faster Turnaround:
    Since only a single cross-platform app needs to be developed in order to maximize functionality across all platforms, as opposed to developing multiple apps – that would each be considered a new build – cross-platform apps take far less time to develop and go-to-market than their native peer. This alone isn’t the sole reason for reduced turnaround time. The code used during development can be reused as often as needed to update existing apps or build new ones.
  1. Lowered Costs:
    This one is a no brainer. Less time and resources spent during the development stage results in fewer expenses in the long run. As there is only a single app to create, the development process moves along much more fluidly, quality testing is easier, and deployment is less complex. The costs for development, deployment and ongoing support are only a fraction of what would be expected from a native app.
  1. Easy Integration With the Cloud:
    It is possible to instantly integrate a cross-platform app into the cloud with a hosted service provider. Having a universally compatible app presents businesses with a slew of advantages – and serious money saving potential. Security is also much easier to manage as there is only a single app to worry about, rather than multiple.
  1. Fast Deployment:
    Cross-platform apps are easily deployed from the business web server and then accessed via the mobile browser of the end user. This means that the app itself can be used almost immediately after development concludes.
  1. Easier Updates:
    Cross-platform mobile apps are accessed via the web, so updates are effortless. End users are not required to download each update, removing the need to maintain and support multiple app versions. Instead, the app automatically updates for everyone who has it installed – meaning that the utilized version is always the most recent.

Companies electing to go the route of cross-platform mobile app development are positioning themselves for a stronger app experience while streamlining costs and receiving the greatest ROI.