5 Top Web Design Tips to Increase Website Traffic
EXPERT TIPS TO INCREASE WEBSITE TRAFFIC
The purpose of a website is to generate qualified leads and convert them into paying customers. A website that falls short of that goal is frankly a waste of your investment. This doesn’t mean that an ineffective website cannot be salvaged.
Increasing website traffic is a fundamental goal for millions of businesses across the world. This means that doing so is a straightforward process, but you may face stiff competition along the way, especially if you operate in a competitive industry.
So, what are some ways you can increase your website? If you are determined to populate your website with qualified leads, take a look at these five incredible tips for boosting your site’s web traffic.
1. Start a Blog
If you’ve ever been on a website in the past year, chances are that you’ve seen a company blog. Blogs are highly important and serve a variety of purposes. Some blogs provide industry news while others educate audiences about useful subjects.
Overall, having a blog is essential. In fact, according to HubSpot, a website that has a blog performs better than a website without one.
This isn’t a coincidence. Blogs build brand trust, leverage-positive SEO, and provide value to your audience. If you believe that having a blog is still optional, then let’s break down the importance of one very technically.
With a blog on your website, you can keep people on your website longer. Clearly, if you’re creating valuable content, they’ll stick around to read and observe. The longer they stay, the lower your bounce rate is.
Bounce rate is a statistic that measures web users who simply visit your website and leave without clicking on anything. With that said, having a high bounce rate isn’t ideal and can mean that something is wrong with your website if no one is staying to convert.
In any case, a successful blog can drive down your site’s bounce rate and increase its dwell time. Dwell time is defined as a statistic that indicates how long an average user stays on your website.
The higher your dwell time is, the more inclined search engines are to boost your ranking in the search engine result pages (SERPs). Thus, having a blog can boost your SEO and put your website in a position to acquire higher monthly traffic.
2. Improve Your Website Speed
People, on average, spend 15 seconds on a website. This isn’t a lot of time to captivate your audience and convince them to purchase your products and services. In fact, if your website takes too long to load, you could make them leave even sooner.
A website should ideally load in two to five seconds. Though, many web users expect a website to load in less than two seconds. If your website misses the mark, Google won’t rank it at the top of the SERPs.
Even Google values website speed, so you have to be mindful of how long it takes for your site to load. If you want to boost the speed of your website, hiring a digital marketing agency is in your best interest.
A digital marketing agency can alter the technical aspects of your website and make it completely accessible to search bots so that your site is indexed properly. What’s more, is that digital marketing agencies can increase your site speed tremendously to help you compete against your competitors.
3. Make Your Website Mobile-Friendly
In addition to website speed, search engines also value responsiveness. Why? That’s because most internet traffic comes from mobile devices. If your website isn’t correctly optimized, your website could be punished.
With that said, don’t make the mistake of neglecting your website’s responsiveness. A bulk of your target audience will use mobile phones and tablets to browse your website. If your website is too slow, doesn’t show some important features, or doesn’t even load properly, then you’re at a disadvantage.
Mobile-friendliness is not a new topic. This means that your competitors likely have adapted their website to accommodate all digital devices. If your website falls short of this goal, your audience could run to your competitors.
Therefore, you should hire a qualified digital marketing agency that can improve the compatibility of your website.
4. Develop an SEO Strategy
Most of the time, the reason why a website doesn’t rank properly or receive sufficient web traffic is that they don’t have an SEO strategy in place. SEO or search engine optimization is the process of ranking in the SERPs.
Great SEO leads to increased website traffic all of the time. Here are some ways you can get started building positive SEO growth.
- Perform keyword research to gain insights into popular search terms in your industry.
- Create excellent content that’s purposeful and uses both short and long-tail keywords.
- Audit your website and leverage technical SEO to improve the rankability of your site.
No website design is complete without a working SEO strategy. Developing one for your business can work wonders in generating qualified leads and sales opportunities.
5. Reduce Friction
A key web design trick to increase your website traffic is eliminating friction. Friction is defined as an obstacle that prevents a person from converting. Examples of friction are excessive pop-ups and lengthy sign-up forms.
These obstacles can obstruct the flow of qualified leads and prevent them from converting. Reducing friction is often difficult because many people don’t know where to look.
For this reason, you should hire an experienced digital marketing agency to help make your website more accessible and convenient for your audience. This will increase your conversion rate and keep people coming back to your website.
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Accunity specializes in top-tier website design and digital marketing services. Not only can we design an impeccable website for your business, but we can also market your website and increase its exposure.
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