True on-the-go access is the single most commonly referenced advantage of mobile over desktop technology. Conversely, mobility allows users to interact and engage on a personal and professional level but on a more interesting front, mobile devices can also interact with users based on their location details.
Mobile consumer apps have leveraged push notifications for several years now. For example, social media apps, like Snapchat, notify users when someone in their social network is close by and, similarly, retailers notify potential shoppers of sales or special events when they are close to their store. Taking into consideration how successful this feature is for engaging with mobile users, is it safe to assume that enterprise mobile apps will soon harness the functionality and success of push notifications? They would, without a doubt, net tremendous results for most businesses.
Push Notification Benefits
Push notifications have been proven to be a stronger contender for communication than more conventional means, like email and IM. Why is this? Simply put, push notifications interact with users and disclose relevant information based on behavioural algorithms. For example, if your enterprise mobile app already collects geographic and activity data, you have the ability to use push notifications to share pertinent information prior to employees even asking to ask.
The simple act of knowing where your users are, or what they are doing, will help to create a stronger user experience. This is what developers frequently refer to as ‘contextual engagement’.
How to Integrate Push Notifications into Business Apps
There are several ways that a business might choose to use push notifications in their business apps, each having been designed with the intent of improving the user experience. Here are two examples:
- Emergency information: Perhaps you have staff who are constantly working out in the field, or they travel to job sites. In these cases, it is crucial for employees and contractors to know when a dangerous situation might prevent them from accessing the job site. Or, in the case or outside workers, it might be helpful to know when weather precautions should be taken. If push notifications are enabled, sending emergency notifications can be done easily and efficiently.
- Scheduling changes: The most popular use for employee push notifications comes from the ability to include notifications based on a pre-set work schedule – or when the schedule needs to be changed. For example, if there are last minute absences or a major project requires all hands on deck, you can easily send out a notification to alert key staff.
If you are already using push notifications, how would you like to see them used in your enterprise mobility plans in the future?