You’ve always been told to think objectively, keep the ‘big picture’ in mind, and mobile app design is no different. Successful app design requires an overarching strategy and some sort of knowledge of the end-user and their habits.
Unfortunately, in the rush to go-to-market, something the little things get overlooked – and the little things are what make a big impact. We’ve put together a list of the 6 most common mistakes that businesses make when designing a business mobile app so that you can avoid them!
6 Things to Keep in Mind When Designing Your Business App
1. Finalize the flowchart before you start working.
You may be confident that you know exactly what you want your mobile app to do, but you should never start designing your app until you’ve completed a flowchart that details every step of the enduser process. What will they see when the app is first opened? Will they have specific choices when creating their profiles? What happens when they click? What about next? Map out every transaction from step one to the exit screen.
2. Graphics are important.
Graphics play a key role in creating a user-friendly experience. Cheaping out on image quality is never a great idea. Use high resolution images from the get-go and then reduce quality as needed.
3. Don’t forget to leave fingers enough room to tap.
It might seem like a good idea to fill as much empty page space as possible, but it’s not. You need to keep apps clean and easy to navigate with large enough hit areas that users can easily tap.
4. Don’t go crazy with intro animations.
Starting a user experience with a quick animation is fun, but it quickly loses its novelty. Remember that whatever animations you use will be present each and every time the app loads. And, since the animation cannot run its course until the app loads, you risk delaying or preventing the user from accessing your app.
5. Don’t keep users in the dark.
Loading pages that are blank or don’t include some sort of indication that the app is working are confusing and leave users wondering if there is some sort of glitch. Remember to use a progress indicator of some sort to keep your app users informed.
6. Don’t assume the app is user-friendly.
You designed your app, of course you know how to use it – don’t expect the same of the average user. Allow someone outside of the development team to take a trial run of the app to determine if they love it as much as you.
When it comes to app design, the proof is in the details. Keep these in mind during the development process and the end result will be an intuitive and user-friendly mobile app!